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Impact of celebrity endorsement on consumer behaviour

A vibrant and engaging visual of various beauty products adorned with famous celebrity endorsements, showcasing a mix of colors and celebrity imagery in a modern design.

Celebrity Endorsement Impact Quiz

Join us in exploring the fascinating link between celebrity endorsements and consumer behavior in the beauty industry. This research aims to uncover how influencers in advertisements shape our perceptions and choices when it comes to beauty products.

Discover how credibility affects trust.
Understand the role of attractiveness in advertising.
Evaluate the expertise associated with celebrity endorsements.
Examine the influence of familiarity on brand recognition.

24 Questions6 MinutesCreated by InfluencingBeauty123

Dear Respondent,

We, the researchers, from 3-BSBA-2 are conducting research Impact of celebrity endorsement on consumer behaviour on beauty products and we are inviting you to take part in this short survey. Please answer each question honestly and everything you write on these sheets will be kept confidential.

Thank you for your time.

Dear Respondent,

Thank you for your time.

Email or Name

AGE

Gender

Male

Female

OCCUPATION (STUDENT, EMPLOYED, SELF-EMPLOYED)

Income per Month

5000-6000

7000-9000

10000-15000

24000+

Answer the following questions, keeping in mind celebrities in ads that you watch/hear/see on Television, Radio, Magazines, Billboards and Newspaper.

5- Strongly Agree 4- Agree 3- Neutral 2- Disagree 1- Strongly Disagree

Answer the following questions, keeping in mind celebrities in ads that you watch/hear/see on Television, Radio, Magazines, Billboards and Newspaper.

5- Strongly Agree 4- Agree 3- Neutral 2- Disagree 1- Strongly Disagree

I: CREDIBILITY

I find product endorsed by the celebrities trustworthy.

I find product endorsed by the celebrities interesting.

I find product endorsed by the celebrities informative.

II: ATTRACTIVENESS

Do you get attracted with product/brand endorsed by a celebrity?

Do you think that ads having celebrities are more effective than those which don’t have?

Celebrity endorsement helps to recall the product easily.

III: Expertise

Beauty products specifically advertised by the celebrity are of good quality.

I think celebrity endorsement is an important factor when I make my decision.

Do you buy a product which is endorsed by a celebrity?

IV: FAMILIARITY

Does the presence of a celebrity help you recognize a brand?

According to you, do you feel that celebrity personality influence brand association?

Does your favorite celebrity give a positive image to the endorsed brand?

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