Target market primary research

What qualities do you value in headphone products?

Which of these following brands do you recognize? (Check all that apply)

What about brand reputation matters to you?

Which brands out of the following do you consider most reputable?

What type of audio do you most frequently listen to?

Which of the following celebrities do you find would be most influential?

Out of the following which brand of headphones do you find to have the most quality

During the holiday season who do you find yourself buying the most new products for?

What form of social media are you most affected by advertisements?