ENTREP QUIZ.
Entrepreneurship Insight Quiz
Test your knowledge on entrepreneurship and business planning with our comprehensive quiz. This engaging quiz contains 49 questions designed to challenge your understanding of various aspects of entrepreneurship, including business plan development, market segmentation, and branding strategies.
- Learn about the components of a business plan.
- Explore different marketing segmentation techniques.
- Discover how to effectively define and understand target audiences.
Manages human, physical and financial resources for the purpose of creating, implementing and developing solutions that meet the needs of individuals and societies.
Entrepreneurship
Entrepreneur
Enterprise
Entrepreneur = Person, Entrepreneurship = Process, & Enterprise = Outcome
True
False
Classifies good opportunities and seizes them.
Initiative
Proactive
A planner
Problem Solver
The first part of a business plan is the cover page/title page
True
False
Second part of a business plan
Executive Summary
Cover Page/Title Page
Table of Contents
Company Description
Third part of a business plan
Industry and Target Market and Competitor Analysis
Marketing Plan
Management Team
Executive Summary
Fourth part of a business plan
Company Description
Industry and Target Market and Competitor Analysis
Critical Risks Associated
Executive Summary
Fifth part of a business plan
Company Description
Product and Service Plan
Industry and Target Market and Competitor Analysis
Marketing Plan
Sixth part of a business plan
Operations and Development Plan
Marketing Plan
Product and Service Plan
Critical Risks Associated
Seventh part of a business plan
Capitalization
Financial Plan
Operations and Development Plan
Marketing Plan
Eight part of a business plan
Operations and Development Plan
Marketing Plan
Appendices
Management Team
The #9 part of a business plan
Critical Risks Associated
Management Team
Operations and Development Plan
Product and Service Plan
The #10 part of a business plan
Capitalization
Management Team
Marketing Plan
Critical Risks Associated
The #11 part of a business plan
Capitalization
Critical Risks Associated
Financial Plan
Appendices
The #12 part of a business plan
Appendices
Financial Plan
Capitalization
Critical Risks Associated
The last part (#13) of a business plan
Capitalization
Appendices
Critical Risks Associated
Management Team
Based on owner’s name. (Disney, Kleenex, etc.)
Eponymous
Descriptive
Acronymic
Suggestive
Associative
Non English
Abstract
Describing what the specific good/service does the enterprise offer. (Philippine Airlines,
Eponymous
Descriptive
Acronymic
Suggestive
Associative
Non English
Abstract
Use of acronyms. (ABS-CBN, KFC, BDO, GMA)
Eponymous
Descriptive
Acronymic
Suggestive
Associative
Non English
Abstract
Suggesting the benefits of availing the product/service. (Angkas, Pinterest, Facebook)
Eponymous
Descriptive
Acronymic
Suggestive
Associative
Non English
Abstract
Symbolic or metaphoric names. (Amazon, Nike,
Eponymous
Descriptive
Acronymic
Suggestive
Associative
Non English
Abstract
Names in a foreign language. (Samsung,
Eponymous
Descriptive
Acronymic
Suggestive
Associative
Non English
Abstract
No intrinsic meaning, but relies on the power of phonetics.
Eponymous
Descriptive
Acronymic
Suggestive
Associative
Non English
Abstract
Involves the placement of announcements and persuasive messages.
Advertising
Advertising Agency
Plans, creates, manages all aspects of a client’s advertising.
Advertising
Advertising Agency
A part of the total population that has shown some level of interest in buying a particular product or service.
Potential Market
Market Identification
Market Segmentation
Is a strategic marketing method that is proposed to define the detailed customer of the product.
Potential Market
Market Identification
Market Segmentation
Helps you to define better and understand your target audiences and potential customers.
Potential Market
Market Identification
Market Segmentation
TYPE OF MARKETING SEGMENTATION: Age, sex, race, marital status, occupation, religion etc.
Demographic Segmentation
Behavioral Segmentation
Geographic Segmentation
Psychographic Segmentation
TYPE OF MARKETING SEGMENTATION: Customer loyalty, benefits, beliefs, etc.
Demographic Segmentation
Behavioral Segmentation
Geographic Segmentation
Psychographic Segmentation
Based on the customer’s location.
Demographic Segmentation
Behavioral Segmentation
Geographic Segmentation
Psychographic Segmentation
Deals with mental and emotional characteristics.
Demographic Segmentation
Behavioral Segmentation
Geographic Segmentation
Psychographic Segmentation
A company that's in the initial stages of business.
Start-Up
Buyout
Business Expansion
A person or group buys all the shares belonging to a company and so gets control of it.
Start-Up
Buyout
Business Expansion
A stage where the business reaches the point for growth and seeks out for additional options to generate more profit.
Start-Up
Buyout
Business Expansion
It simply refers to a person who owns the business alone and is personally responsible for its debts.
Sole Proprietorship
Partnership
Corporation
Service
Product
Service = Intangible, Product = Tangible
True
False
Partnership is an arrangement between two or more people to oversee business operations and share its profits and liabilities.
True
False
Corporation is legally a separate and distinct entity from its owners.
True
False
Why a consumer should buy. Used to CONVINCE.
Value Proposition
Unique Selling Proposition
How you sell your product or services to your customer.
Value Proposition
Unique Selling Proposition
Pricing is based on the cost of production, customer evaluation, and competitor’s price.
Market Skimming Pricing
Market Penetration Pricing
Product Line Pricing
Dynamic Pricing
Initial low prices to quickly attract a large number of customers.
Market Penetration Pricing
Product Line Pricing
Market Skimming Pricing
Product Bundle Pricing
Initial high prices to skim revenue.
Product Line Pricing
Market Skimming Pricing
Market Penetration Pricing
Discount Pricing
Pricing is adjusted constantly to meet the needs of the customers.
Dynamic Pricing
Product Bundle Pricing
Discount Pricing
Promotional Pricing
Prices are temporarily reduced for a certain period of time.
Discount Pricing
Promotional Pricing
Dynamic Pricing
Product Bundle Pricing
Combining several products at a reduced price.
Discount Pricing
Dynamic Pricing
Promotional Pricing
Product Bundle Pricing
Reduction of prices to reward customer response.
Dynamic Pricing
Product Bundle Pricing
Discount Pricing
Promotional Pricing
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