Important people ng IO daw

What is the first book that deals with psychology and aspects of work

Who created the book Theory of Advertising

Who is the father of Industrial Psychology

What was the intelligence test created for the U.S military during WW1

Made major contributions in the psychological testing and assessment of IO. He also led the creation of the army alpha beta test during WW1.

He was a French psychologist who designed the first mental ability test and also created the IQ concept

This aimed to avoid stigmatization

This is to provide fairer assessments than biased teacher judgments.

The mental age or chronological age of a person is tested in this test but cognitive ability testing remains

This was formed in 1917 by president Woodrow Wilson

This uses cognitive ability data for discrimination and racial differences

This is what eugenics claimed as racial differences in cognitive ability and attributes

He created psychological corporation which served as a place for components to get reference check on prospective psychologists.

He started the division of applied psychology for Carnegie Institute of Technology which is the first academic program in industrial psychology

She focused on groups and advocated people oriented organizations

He is the mastermind of the idea of the scientific movement where jobs should be carefully analyzed to identify the optimal way to perform them

He led the first publication of an empirical study of the effects of leadership styles.

This is the study of why people buy things

A group selected by a business to provide input and opinion on products and services

What did Frank and Lilian Gilbreth do?

He made a notable contribution to IO because of his innovations in manafacturing and management practices

He introduced moving assembly line to automobile production.

He was involved in the Hawthorne studies

Refers to tendency of individuals to perform better because of them being singled out and making them feel important

Hugo Munsterberg created the book psychology and industrial efficiency in 1913.

A research method used in market research and consumer behavior studies. Participants record their activities in a diary