Would You Rather - Influencer Marketing

You’re the Chief Marketing Officer, you have had the same loyal influencer with a large audience reach since the creation of the company. Recently, it has turned out through leaked chat messages that she has made fun of people with disabilities. She says she texted those whilst drunk and does not stand behind it. It was meant as a joke. You have the choice;

Make the influencer apologize in a statement and stay together

Fire her and issue an official apology distancing yourself

One of the most popular influential influencers working for your company is caught using products of the competitor even though the contract stating that the influencer is not allowed to. You have multiple options, but you have to choose between;

Dropping the influencer and possible have the influencer turn against you online

Issue a hefty fine and keep working together

You are part of the scouting team for the hiring of new influencers. You have gone through and created a summary with multiple potential influencers. You now have the final option between 2 influencers. Influencer 1 is an influencer with lots of passion for your brand but unfortunately has drastically less than influencer 2. Influencer 2 has a large audience but sadly doesn’t have a lot of passion in contrary to Influencer 1. The choice is up to you;

Influencer 1

Influencer 2

Recently, you have started working with a music artist for your clothing brand company. Through new surfaced information, you find out that this artist has been proven guilty of sexual harassment. The artist is important because he is very close to your target audience. Your choice;

Keep working with him because of the benefits

Choose for the ethical option and loss some revenue

You have a healthy soda company, working with a sports athlete. In recent posts on social media, the athlete has made comments on controversial political remarks on current hot topics in the news. Your choice;

Take a clear stance that your company is neutral and does not support political sides causing friction with the influencer

Fire the influencer but in turn this might does damage as people will think you take a stance against his views

You have had a very successful cooperation with an famous actor for the last five years. He has helped your company rise to become very successful, but recently he has been accused of domestic violence. This has not been proven but has already been all over social media. Your choice;

Will you maintain relations with the actor until the verdict, risking backlash

To avoid bad press cut ties with the actor, risking good will

Would You Rather - Influencer Marketing

More Surveys