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Study on travel websites where user generated content is dominant, a.k.a travel 2.0

How often do you use a travel 2.0 website like Tripadvisor when on vacation?
Often
Sometimes
Never
Have you ever used such websites to search for leisure activities excluding restaurants? (what to do, not where to stay or eat)
Often
Sometimes
Never
Do you believe a business reputation and rating on TripAdvisor are accurate and reliable?
Yes
Only when users describe their experience next to their given rating.
No
Are you more influenced by ads and promotions made by a business or by others’ opinions of the business?
Ads
Both ads and opinions influence me equally
Opinions
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