Live Events Marketing

What is your age?

What is your gender?

What is your highest level of education?

In which industry do you primarily work or study?

How often do you attend live events (e.g., concerts, conferences, festivals)?

What types of live events do you most commonly attend? (Select all that apply)

How do you typically learn about live events you are interested in attending?

What factors influence your decision to attend a live event? (Select all that apply)

Have you ever been influenced to attend a live event based on a marketing campaign or promotion? If yes, please describe the campaign and how it influenced your decision.

Which marketing channels do you find most effective in promoting live events? (Rank in order of effectiveness, with TOP being the most effective)

How important is the overall experience (e.g., atmosphere, activities, amenities) at a live event compared to the main attraction (e.g., performers, speakers)?

Do you believe that emerging technologies (e.g., virtual reality, augmented reality) will play a significant role in shaping the future of live event marketing?

How likely are you to attend a hybrid or virtual live event in the future, where in-person and online components are integrated?

What types of innovative features or technologies would enhance your experience at a live event?