INIMAI FOOD INDUSTRY

Name

Gender

Male

Female

Marital Status

Married

Unmarried

Occupation

What time would you most likely shop at Inimai Food Industry?

Morning

Afternoon

Evening

Night

What is the average time that you spend at Inimai Food Industry?

Less than 30 minutes

30 minutes – 1 hour

1 hour – 2 hours

More than 2 hours

Do you think Inimai Food Industry meets your expectation in terms of Performance and Quality?

All of the time

Some of the time

Most of the time

Just now and then

Are you satisfied with the billing process?

Yes

Please specify the reason...

How do you come to know about Inimai Food Industry?

Colleagues Reference

Friends/Relatives Reference

Other

Please Specify:

Which form of advertisement do you think is most effective?

Newspaper

Poster

Television

Hoarding

Do advertisement and promotion influence your shopping decision?

Yes

Rank the reasons, according to your preference.

	Ranking
Advertisement	1 2 3 4 5 6 7 HighLow
Convenience of location and timing	1 2 3 4 5 6 7 HighLow
Attractive Packaging	1 2 3 4 5 6 7 HighLow
Quality	1 2 3 4 5 6 7 HighLow
One stop shop	1 2 3 4 5 6 7 HighLow
Taste	1 2 3 4 5 6 7 HighLow
Cheaper than competitors	1 2 3 4 5 6 7 HighLow

Have you faced any problem at the time of purchase & usage?

Yes

Please specify the reason...

Rate the service quality of Inimai Food Industry in terms of RATER?

	RATER
Reliability (Accuracy of billing, Meeting promised delivery date)
Assurance (Guarantee and Warrantee return policy)
Empathy (Personalized service and Receipt of Notes)
Tangibility (Appearance of store and sales people)
Responsiveness (Returning call and e-mail, giving prompt services)

Mention your satisfaction level for following elements?

	Highly Satisfied	Satisfied	Neither Satisfied Nor Dissatisfied	Dissatisfied	Highly Dissatisfied
Location
Operating time
Cleanness of store
Parking facility
Easy to locate product
Spacious shop floor
Staff helpfulness
Promotion offers
Return of value for money
Flexibility in payment mode

Are you satisfied with the services of Customer Service Desk?

Yes

How would you rate the customer handling and the behaviour of the floor staff at the store on a stapel scale?

PoorExcellent

How likely are you to recommend Inimai Food Industry to a friend or relative? Would you say the chances are?

Excellent

Fair

Good

Poor

Will you visit the Inimai Food Industry again?

Yes

Please specify the reason...

Give your suggestion to Inimai Food Industry for further improvements?

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