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l1      INIMAI FOOD INDUSTRY

Name
Age
Under 18 years
18 – 24 years
25 – 34 years
35 – 44 years
44 – 50 years
Above 50 years
Gender
Male
Female
Marital Status
Married
Unmarried
Occupation
Monthly Income (In Rupees)
Below 10,000
11,000 - 20,000
21,000 - 30,000
31,000 - 40,000
41,000 - 50,000
Above 50,000
How often do you visit Inimai Food Industry?
Daily
Weekly
Fortnightly
Occasionally
Other
Please Specify:
What time would you most likely shop at Inimai Food Industry?
Morning
Afternoon
Evening
Night
What is the average time that you spend at Inimai Food Industry?
Less than 30 minutes
30 minutes – 1 hour
1 hour – 2 hours
More than 2 hours
Who accompanies you for the purchase?
Friend
Spouse
Family
Alone
Other
Please Specify:
Do you think Inimai Food Industry meets your expectation in terms of Performance and Quality?
All of the time
Some of the time
Most of the time
Just now and then
What attract you more to Inimai Food Industry from its competitor?
Price
Promotional Offer
Product Assortment
Employee Behavior
Product Quality
Home Delivery
Other
Please Specify:
What do you mostly shop for at Inimai Food Industry?
Vegetables
Fruits
Sweets
Savories
Cakes & Breads
Desserts
Beverages
Spices
Groceries
Do you find your choice of product always available in Inimai Food Industry? Please give rating in the semantic scale as per your visit.
1
2
3
4
5
6
7
Not AvailableAvailable
How would you rate the home delivery facility of Inimai Food Industry?
Do you find there is minimal price of food products in Inimai Food Industry? Please give rating as per your visit.
Are you satisfied with the billing process?
Yes
No
Please specify the reason...
How do you come to know about Inimai Food Industry?
Advertisement
Colleagues Reference
Friends/Relatives Reference
Other
Please Specify:
Which form of advertisement do you think is most effective?
Newspaper
Poster
Television
Hoarding
Do advertisement and promotion influence your shopping decision?
Yes
No
Rank the reasons, according to your preference.
Ranking
Advertisement
1
2
3
4
5
6
7
HighLow
Convenience of location and timing
1
2
3
4
5
6
7
HighLow
Attractive Packaging
1
2
3
4
5
6
7
HighLow
Quality
1
2
3
4
5
6
7
HighLow
One stop shop
1
2
3
4
5
6
7
HighLow
Taste
1
2
3
4
5
6
7
HighLow
Cheaper than competitors
1
2
3
4
5
6
7
HighLow
Have you faced any problem at the time of purchase & usage?
Yes
No
Please specify the reason...
Rate the service quality of Inimai Food Industry in terms of RATER?
RATER
Reliability (Accuracy of billing, Meeting promised delivery date)
Assurance (Guarantee and Warrantee return policy)
Empathy (Personalized service and Receipt of Notes)
Tangibility (Appearance of store and sales people)
Responsiveness (Returning call and e-mail, giving prompt services)
Mention your satisfaction level for following elements?
Highly Satisfied
Satisfied
Neither Satisfied Nor Dissatisfied
Dissatisfied
Highly Dissatisfied
Location
Operating time
Cleanness of store
Parking facility
Easy to locate product
Spacious shop floor
Staff helpfulness
Promotion offers
Return of value for money
Flexibility in payment mode
How do you satisfied with following parameters of Inimai Food Industry?
Low
Moderate
High
No. Of cash counters
Complaint Handling
Credit Facility
Assortment
Are you satisfied with the services of Customer Service Desk?
Yes
No
How would you rate the customer handling and the behaviour of the floor staff at the store on a stapel scale?
PoorExcellent
How likely are you to recommend Inimai Food Industry to a friend or relative? Would you say the chances are?
Excellent
Fair
Good
Poor
Will you visit the Inimai Food Industry again?
Yes
No
Please specify the reason...
Give your suggestion to Inimai Food Industry for further improvements?
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