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UX Trivia Quiz #5 by Tom Tullis

What famous industrial designer designed these pitchers? She was primarily known for her work with ceramics.

Eva Zeisel

Rei Kawakubo

Eileen Gray

Florence Knoll

What is skeuomorphism?

The design concept of making items represented resemble their real-world counterparts.

The change in an individual's responses due to a confirmation bias.

An attempt to bias the interpretation of data by how it is presented.

The process of removing outliers from data.

Before tablet or laptop computers, who described a device called the Dynabook (illustrated here) in a 1972 proposal entitled "A personal computer for children of all ages"?

Alan Kay

Steve Jobs

Don Norman

Marilyn Tremaine

Also called the observer effect, what is it called when individuals modify an aspect of their behavior in response to their awareness of being observed?

Hawthorne effect

Likert effect

Stevens effect

Parsons effect

In testing the effectiveness of two on-screen ads you find that one got a click rate of 1.8% and the other got a click rate of 1.2%. What statistical test could you use to see if that difference is significant?

Chi-square

Spearman test

Tukey's HSD

Multiple regression

What are these round ideograms called that are used to represent the degree to which a given item meets a certain criterion, typically in a comparison table?

Harvey Balls

Pie Circles

Ainsley Balls

Quarter Pictograms

Who wrote the book, 100 Things Every Designer Needs to Know About People?

Susan Weinschenk

Jesse James Garret

Steve Krug

Mary Czerwinski

A classic study from 2000 compared sales of jams from times where free samples of 24 jam varieties were offered vs. Times where only 6 were offered. How did the jam sales compare?

Times with 6 jams had significantly more sales

Times with 24 jams had significantly more sales

There was no difference

Times with 24 jams tended to have more sales but it wasn't significant

According to StatCounter, when did mobile and tablet internet usage exceed desktop usage for the first time worldwide?

October 2016

March 2017

June 2015

Mobile/tablet has not yet exceeded desktop

In a traditional color wheel (as shown here), what are colors that are opposite each other called?

Complementary

Analogous

Triadic

Primary

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