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Digital Advertising - take the quiz

What is the primary goal of digital advertising?
To reach and engage target audiences online
To increase brand awareness through traditional media
To generate leads and drive conversions offline
To reduce marketing costs by eliminating print ads
Which of the following is a common metric used to measure the success of digital advertising campaigns?
Click-through rate (CTR)
Conversion rate
Return on investment (ROI)
Print circulation
TV ratings
What is programmatic advertising?
What is retargeting in digital advertising?
Displaying ads to users who have previously visited a website
Targeting ads to new potential customers
Using social media influencers to promote products
Placing ads on popular news websites
What is A/B testing in digital advertising?
Comparing the performance of two different ad variations
Testing ads on multiple platforms simultaneously
Analyzing competitor's advertising strategies
Optimizing ad targeting based on user behavior
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