JIF Questionnaire
Discover Your Peanut Butter Preferences
Take our quiz to explore your peanut butter preferences and see how you compare to others! Understand what factors influence your purchasing decisions and preferences for brands.
- Find out which age group you belong to.
- Learn about living arrangements and their impact on buying habits.
- Discover your preference for peanut butter brands.
What is your living arrangement?
Living Alone
Living with spouse or significant other
Living with Parents/Family
Other
Annual Income
$11,000-$19,000
$20,000-$35,000
$36,000-$55,000
$56,000-$75,000
$76,000-$100,000
$100,000+
Other
Which Peanut Butter Brand would you prefer to purchase?
Skippy
Kraft
JIF
Other
What is the most important quality in peanut butter?
Taste
Smell
Texture
Looks
Ingredients
Other
Would you be more inclined to purchase a product from a brand with a history of charitable actions?
Yes
No
From Least to Most, how likely are you to consider purchasing a showcased product of a different brand than you normally buy?
1
2
3
4
5
6
7
8
9
10
How often do you try new brands compared to "regular" purchases?
I buy the same brands everytime
I mix it up once and a while
I buy different brands often
New is always better!
How likely would you be to purchase JIF if other brands are available?
Not Likely
Somewhat Likely
Very Likely
If you're the primary grocery shopper in your household, what are you looking for the most when buying products?
Cost Effective
Sales/Price Cuts
Brand Name Products
Product Quality
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