Digital Marketing - Web and Social Media Analytics - Quiz
Master Digital Marketing Analytics
Test your knowledge of digital marketing and analytics with this comprehensive quiz. Perfect for marketers, students, and anyone looking to deepen their understanding of web and social media analytics.
- 23 engaging questions
- Immediate feedback on your answers
- Perfect for beginners and experts alike
Using tracking code, Google Analytics can report on data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems not connected to the Internet
To collect data using Google Analytics, which steps must be completed?
Install Google Analytics desktop software
Create an Analytics account
Add Analytics tracking code to each webpage
Download the Analytics app
The Analytics tracking code can collect which of the following?
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system
When will Google Analytics end a session by default?
After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
To use Analytics to collect website data, what must be added to the website page HTML?
Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening tag of your website
Immediately before the closing tag of your website
Immediately after the opening tag of your website
Immediately before the closing tag of your website
When a new view is created, what data will be included?
Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data
What does the “Users” metric measure?
The total number of visits to your website
Users that had at least one session on your site in the given date range
Users that landed on the homepage of your website
Users who have signed up to an email newsletter on your website
What is the “Bounce Rate” in Google Analytics?
The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions
What is a “dimension” in Google Analytics?
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.
What is a “metric” in Google Analytics?
A dimension that can help you analyze site performance.
The dates in your date range.
A segment of data separated out in a report for comparison.
The numbers in a data set often paired with dimensions.
What is a “secondary dimension” in Google Analytics?
An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
A visualization that allows you to understand the impact of your data.
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name
What report lists the website pages where users first arrived?
Events > Pages
All Pages
Exit Pages
Landing Pages
What report should be used to check if users are leaving from important pages on your website?
Landing Pages report
All Pages report
Exit Pages report
Pages report under Events
What report shows what mobile devices were used to view a website?
The Exit Pages report under “Site Content”
The Landing Page report under “Site Content”
The Engagement report under “Behavior”
The Devices report under “Mobile”
To quickly generate campaign tags, what tool should be used?
The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector
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