Study Quiz

A group of customers who share common wants and needs

Process of creating, promoting, and presenting a product

Find and analyze potential customers in their market.

Businesses focuses on customer loyalty.

Product, place, price, and promotion

The __________helps build the company.

Where to sell a product to reach their target market?

A pathway to direct products to consumers.

When goods or services are sold from the producer directly to the consumer.

When goods or services are sold through one or more intermediaries.

Many people will feel picky about ________ of things these days

The amount of money a company has to make on a product to pay for its costs.

____________consists of making customers aware of a product.

To gather and study information about consumers to determine what kinds of goods and services to produce.

A company’s ability to create a new product or a slight variation of an already successful one is important to increasing sales.

A single manufacturer in a geographic area.

Receives large shipments of products from many different producers.

Sells goods directly to the customer.

Name the 4 Marketing P's in order

True or False: Retailers sells goods directly to the customer.