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MARKET INTEGRATION

Market Integration Quiz

Test your knowledge on market integration concepts with this engaging quiz! From vertical and horizontal integration to understanding different market functions, this quiz covers essential aspects of marketing integration.

Challenge yourself with:

10 carefully crafted questions
Multiple choice answers
Instant feedback on your knowledge

10 Questions2 MinutesCreated by AnalyzingData101

The connection of a company in a slaughterhouse, refrigerated railroad cars, cooled warehouses, meat packing plants and delivery wagons is an example of a type of marketing integration.

Horizontal Integration

Vertical Integration

Conglomeration

Marketing Integration

The U.S. Oil company is connected with other oil companies is an example of a type of a market integration.

Horizontal Integration

Vertical Integration

Conglomeration

Market Integration

It is a process which refers to the expansion of firms by consolidating additional marketing functions and activities under a single management.

Horizontal Integration

Vertical Integration

Conglomeration

Market Integration

SM shopping mall is an example of a type of market integration were in many companies join ventures with them to sell their products.

Horizontal Integration

Vertical Integration

Conglomeration

Market Integration

This type of vertical integration that assumes another function of marketing which is closer to the consumption function.

Parallel vertical integration

Crisscross vertical integration

Backward vertical integration

Forward vertical integration

It is a combination of the backward and the forward vertical integration.

Combined integration

Equilibrium Integration

Mixed Integration

Balance Integration

This involves ownership or a combination of sources of supply. Example: when a processing firm assumes the function of assembling/purchasing the produce from the villages.

Parallel vertical integration

Crisscross vertical integration

Backward vertical integration

Forward vertical integration

These are the two-way analysis of prices in spatially separated markets may be used to assess the degree of integration.

Price correlations

Spatial price differential and Transportation costs

Neither A nor B

Both A and B

These are the oil producing giants in the Philippines. Though they came from different companies, still, they are in - lined with the same business: OIL. What kind of market integration is being shown here?

Horizontal integration

Vertical integration

Conglomerate

None of the above

Glorietta is an example of a mall having many companies affiliated with it. This mall can provide lots of products with different brands.

Coagulate

Colgate

Congregate

None of the above

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