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Concept test: Brief 2

A vibrant, appetizing image of assorted ready-to-eat pasta pots with fresh ingredients like tomatoes and herbs around them, set against a busy urban backdrop.

On-the-Go Meal Preferences Quiz

Discover your lunchtime habits by taking our quick and engaging quiz! Whether you grab food from fast-food joints, supermarkets, or local cafes, your preferences matter.

This quiz covers:

Recent purchasing habits
Ideal lunch attributes
Food sustainability views
Healthy eating importance

11 Questions3 MinutesCreated by EatingExplorer27

When did you last purchase an on the go meal? (any fast food/ takeaway/ supermarket).

Today/ yesterday

In the last week

More than a week ago but less than a month ago

More than a month ago

More than 3 months ago

Never

What do you look for in your ideal lunch?

Healthy

Unhealthy

Quick snack

Convenience

Brand

Price

Includes meat

Vegetarian/ vegan

Other (please specify)

If any, what problems have you encountered when going through the process of eating lunch?

Indicate the importance of the sustainability of the food and packaging to you.

Extremely important

Very important

Somewhat important

Not so important

Not at all important

Where do you typically buy your lunch?

What are your views on ready to eat pasta pots? (often found in shops such as e.g. Co-op).

Indicate the importance of healthy food in your lunch

Extremely important

Very important

Somewhat important

Not so important

Not at all important

Can you give details of an occasion where you had little time to eat and had to buy food on the go - where did you purchase the food, what food was it?

What lead you to select the food option you chose? (from previous question).

You are presented with an option in store for a food product. You're hungry and don't have too much time. Please read the concept statement bellow and indicate on the slider how likely you are to buy the product.

Ready to eat red pasta. Gets it colour from being mixed with fresh tomatoes in the pasta making process. Healthy and sustainable on the go food option crafted using local produce. The meet free alternative ready to give your mind and body a boost. Unlike anything offered before, quality, filling pasta to help you take care of yourself in your busy day. Pasta comes in meal deal style pot with fork.

Would definitely buy

Probably would buy

Might buy

Probably would not buy

Definitely would not buy

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