XML Basics

What is an "Ad network"?

A collection of computers, servers, mainframes, network devices, peripherals, or other devices connected to one another to allow the sharing of data

A vendor that connects advertisers to publishers. Ad networks act as a single point of contact between publishers and advertisers, helping negotiate supply and demand

The source of ads generated by the AI and served on the publisher site or app

Other

Please Specify:

Ad serving is...

A process initiated by the advertiser to deliver an ad to the ad server

A process of connecting advertiser's ad to the ad server

A delivery of an ad from an ad server to the end user’s device, where the ads are displayed on a browser or an application

Who is Network Admin?

A person designated in an organization whose responsibility includes managing connections between ad network clients

A dedicated person responsible for network maintenance and technical condition

A person in charge of configuring network hosts (such as ui, xml, click hosts etc) and adding dns entries

What is a "publisher feed"?

The entity used for requesting ad server and passing information about the publisher

The component that allows customers to create rich text posts on records, groups, topics, and profiles, and attach files from any of their devices

The entity used for requesting ad server and passing information about the end-user

Ad server is...

A computer or computer program which manages access to a centralized resource or service in a network

The technology blocking the management and tracking of ads or internal promotions on one's digital properties

A web-based tool used by publishers, networks, and advertisers to help with ad management, campaign management, and ad trafficking

Who is a publisher?

A person who gets money for blocking the ads on his site or app

A person who gets money for showing the ads on his site or app

A person who pays money for showing the ads on his site or app

"Publisher revshare" is...

A share of the revenue that will go to the publisher.

A share that the advertiser pays to the publisher for ad serving

A share that ad network pays to the ad server

What is the "Impression pixel"?

A 1×1 image pixel placed on a web page which is triggered whenever a conversion occurs

A 1×1 image pixel placed on a web server which is triggered whenever a conversion occurs

A 1×1 image pixel placed on a web page which is triggered whenever a conversion failed

Default URL is...

The URL where the end-user will be redirected in case click been filtered

The URL where the publisher will be redirected in case click been filtered

The URL where the advertiser will be redirected in case click been filtered

Who is an Advertiser?

A person who pays money for showing their advertisements

A person who gets money for showing their advertisements

A person who gets money for selling his traffic

Remote feed is...

An entity that is a source of advertisements from 3rd party networks

An entity that is a source of traffic from 3rd party networks

An entity that is a source of feeds from 3rd party networks

Offers feed is...

An entity that serves as a connection between publisher feeds and 3rd party network

An entity that serves as a connection between publisher feeds and direct campaign

An entity that serves as a connection between advertiser feeds and their campaigns

Publisher coverage...

Stands for how many non-empty responses publisher gets

Stands for how many requests publisher does

Stands for how many ads Publisher gets per response

What does CTR stand for in online-media marketing?

Click to request

Click-through rate

Conversion time rate

What is an estimated revenue?

The revenue the publisher pays for his inventory Calculated as a sum of displayed bids of clicks

The revenue the publisher expects to receive for his inventory Calculated as a sum of displayed bids

The revenue the advertiser expects to receive for his inventory Basically, the number of nonempty responses sent to the publisher

Give the explanation for URL abbreviation

Uniform Resource Locator

Universal Rescue Location

One of the HTTP protocol types

Query is...

A specific word or phrase chosen by advertisers to block search engine results

A specific word or phrase chosen by publishers to trigger their advertisers to send them more ads

A specific word or phrase chosen by advertisers to trigger and include their ad(s) within search engine results

User-agent is...

A software that is designed to protect the end-user from unwanted web content

A software that is acting on behalf of a user that "retrieves, renders and facilitates end-user interaction with web content

A software that is acting on the webserver side and used by ad servers to render ads for the end-user

Carrier is...

A company that provides facilities for conveying telecommunication messages

A vehicle that is used for carrying people, especially soldiers, or things

A company that provides facilities for network administrators

What does "Destination URL" stand for in online-media marketing?

The web page that users are directed to after they open a browser

The web page that users are directed to after they click on a display or paid search ad

The web page that users are directed from after they click on a display or paid search ad

Explain what is "CPC" in terms of online-media marketing?

The amount that an advertiser is going to pay for each creative

The amount that an advertiser is going to pay for each conversion

The amount that an advertiser is going to pay for each click

CPM is...

Metric that shows how much it costs to serve 1000 ad impressions

Metric that shows how much it costs to serve 1 ad click

Metric that shows how much it costs to serve million ad impressions

Conversion

When launching a campaign, advertisers select a specific action or set of actions they want audiences to take

When launching a feed, advertisers select a specific action or set of actions that they want audiences to take

When launching a campaign, publishers select a specific action or set of actions they want audiences to take

Explain what is "Bid" in terms of online-media marketing?

A price that an Ad network will pay to the Ad server for ad serving

A price that the publisher will pay for each request

A price that the advertiser will pay for ad serving

Underpay is a coefficient designed to even out

Revenue discrepancies for your publishers in case your demand partners pay less than expected

Revenue discrepancies for your publishers in case your demand partners pay more than expected

Clicks discrepancies for your advertiser in case your publisher partners counted fewer clicks than expected

Hardcoded bid is...

An option to set manually (hardcode) a bid for each specific publisher feed

A required field for feed types, which isn't actually using any bidding logic

A field for a direct link and CPV feed types, that allows overriding bids to be returned from the remote feed provider

Why you might need the "Override ads" field?

Using this feature you can replace some entities to feed response such as Title, Description, Destination URL

Using this feature you can add some required entities to CPV feed response such as Title, Description, Bid

Using this feature you can add some required entities to CPV feed response such as Title, Description and Display URL

The “search” request format for an XML publisher feed required parameters (except feed ID and Auth) are:

Query, UA, User IP, Keyword

Subid, Query, User IP, URL

Query, UA, User IP, URL

Which of the following parameters are returned in the response from “link” request format on the publisher feed

Title, Description, Bid, URL

Title, Bid, URL

URL and Bid

Practice task

You need to setup a direct campaign on the demo network ( http://metaadserving.com/ ), connecting it to the publisher feed and get a success response by requesting it.

Campaign targeting:

● Geo - CA

● Keywords - Telsa,Electro,Tesla Motors,Ilon Musk

● Language - EN

● OS - Windows 7

● Browser - Chrome (all versions)

● Filters - Ip match, UA match, Valid UA

Put the Publishter feed request URL that return a result from this campaign here:

XML Basics

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