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Copywriting Knowledge

What is the purpose of a headline in copywriting?
To provide background information about the product or service
To introduce the copywriter's personal opinion
To grab the reader's attention and entice them to read on
To list the features and benefits of the product or service
Which of the following is an example of a call-to-action (CTA)?
"Our product is the best in the market"
"Click here to learn more"
"Our company has been around for 10 years"
"Our product is affordable for everyone"
What is the key to writing effective copy?
Using technical jargon to impress the reader
Keeping it short and simple
Repeating the same point over and over again
Focusing solely on the features of the product or service
Which of the following is an example of a unique selling proposition (USP)?
"Our product is the cheapest in the market"
"Our service is available 24/7"
"Our product is made with all-natural ingredients"
"Our service has won multiple awards"
What is the purpose of a landing page in copywriting?
To provide general information about the company
To showcase the company's products or services
To collect information from potential customers
To entertain the reader with interesting content
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