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Chapter 4 Quiz: Social Marketing

Create a visually appealing image showing various social marketing campaigns, with icons representing social media, advertising, and community engagement, in a colorful and modern style.

Chapter 4 Social Marketing Quiz

Test your knowledge on social marketing concepts with this comprehensive quiz. Whether you're a student, teacher, or marketing professional, this quiz will challenge your understanding of key principles and applications.

10 engaging questions
Covers theories and practical applications
Assess your knowledge and improve your skills!

10 Questions2 MinutesCreated by EngagingInvestor42

Name:

Is social marketing an approach or theory?

Theory

Approach

Which is NOT one of the four P's in social marketing?

Preview

Product

Price

Place

What is a main difference between social marketing and commercial marketing?

Social marketing aims to influence and benefit target audience's ideas and behavior

Social marketing is for the environment and commercial is for the community

Social marketing is not for profit and commercial marketing is for profit

Commercial marketing is harder to do than social marketing

Identify some applications of social marketing (Check ALL that apply)

Smoking prevention in adoloscents

Finding the best mall to go to

Recruiting blood donors

Choosing the best college

Why can social marketing be very difficult? Pick the BEST answer

People must be willing to change

People aren't friendly

People want to make money

Observability are the results of the innovation observable and easily measurable

True

False

What social marketing is NOT (Check ALL that apply)

Influences behavior

Evaluation of programs

Fast process

A theory

Social marketing seeks to influence human behavior

True

False

Market segmentation is creating a personality for a product, program, or service.

True

False

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