Which cinemas have you previously watched a movie at? (please select all that apply)
Event Cinemas
Hoyts
Reading Cinemas
Village Roadshow
Other
What makes one cinema brand stand out from the others in a good way?
Why do you think some consumers prefer Event Cinemas over its competitors?
Why do you think some consumers do not prefer Event Cinemas over its competitors?
What is your overall impression of Event Cinemas in terms of price?
It is good value for what you get
Too expensive
Cheap
What is your overall impression of Event Cinemas in terms of quality? (consider factors such as sound, screening, seats, food, etc.)
It is very good quality
Average
Mediocre
Terrible
What is something you would change about Event cinemas? Why?
Have you ever seen an ad for a cinema? (click all that apply)
Yes - on TV/ radio
Yes- on a flyer
Yes- on a billboard
Yes - on social media
No
Do you prefer going to the cinema or watching a move from a streaming service at home? Why
What do you think are the top three qualities that make a successful cinema, Why?
Would you be more inclined to go to the cinema if they let you bring your own snacks?
Yes
No
Doesnt affect decision
What is an incentive that you think cinemas should introduce? (e.g. Larger variety of movies, blankets, etc.)
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