Eco Conscious Equestrian Consumer Survey

When purchasing equestrian products do you research the products for any of the following before purchasing?

Materials used

Features

Eco-credentials

No none of the above

What features below are most important when purchasing a turn out rug? Please rank in order of importance

Durability / Strength of fabric

Waterproofness

Fit / Comfort

Colour

Safety Features

Sustainability / Eco Credentials

What features below are most important when purchasing other rugs? Please rank in order of importance

Durability / Strength of fabric

Sustainability or eco credentials

Fit / Comfort

Performance features, ie wicking / quick drying / insect protection etc..

When purchasing equestrian products, do you consider the materials used, answer for yourself and your horse separately. Tick all that apply

	For yourself	For your horse
I try to buy products that are made of natural materials
I try to buy products made of sustainable or recycled fabrics
I try to avoid products that use harmful chemicals
I don’t think about the materials used

When purchasing equestrian products for yourself or your horse do you buy sustainable or environmentally friendly products?

Yes 100%

Try to, but not always possible due to availability

Try to, but not always possible due to high cost?

Thinking about purchases you make away from equestrian brands, ie fashion (not equestrian clothing), beauty products, homeware, household goods etc… Do you try to buy sustainable or environmentally friendly products?

Yes 100%

Try to, but not always possible due to availability

Try to, but not always possible due to high cost?

Do you think that the equestrian brands are doing enough to make products that are environmentally friendly?

Yes

Somewhat, but they could do a lot more

For equestrian brands that offer sustainable products do you feel?

These brands are genuinely trying their best to make products that are good for the planet

Feels like a marketing tactic to sell more product

How are you disposing of your equestrian products at the end of their life, please answer for yourself and products for your horse:

	Horse Products	Your Own Products
Landfill
Burn
Give to Charity
Find an alternative use / upcycle
Other

Have you heard of the term product circularity? (When a product is made from materials that can be recycled back into that product or a different product but are diverted from going into landfill)

Yes

Heard the term, but didn't know what it meant

Gender

Female

Male

Prefer not to say

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