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UNIT 4 QUIZ

Create an image of a marketing classroom setting with students engaged in learning about product concepts and marketing strategies, featuring a whiteboard with diagrams and notes about products and marketing terms.

Unit 4 Marketing Quiz

Test your knowledge of key marketing concepts with our engaging Unit 4 Quiz! Designed for enthusiasts and professionals alike, this quiz covers essential topics including product definitions, classifications, and the product life cycle.

Five challenging questions
Multiple choice and checkboxes
Interactive learning experience

5 Questions1 MinutesCreated by StrategicGuide102

First off — in marketing... What is a product?

A product is any good or service that can be offered to a market to satisfy a want or need.

A product is any good, service, or idea that can be offered to a market to satisfy a want or need.

A product is an object you can sell in exchange for money.

A product is a substance that is manufactured or refined for sale.

Types of Product Classification

Tangible

Austere

Intangible

By Use

By Association

Luxury

Which are the four levels of a product?

Core, tangible, augmented, and promised.

Core, tangible, intangible, and promised

Core, intangible, augmented, and potential.

What are the four stages of the product life cycle

This Unit's video was an interview with...

Google Product Manager

Google Marketing Director

Google Product Marketing Manager

Starbucks Product Marketing Manager

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