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Quiz 7

A vibrant and engaging image showcasing television, media, and public relations elements like cameras, microphones, and a TV screen filled with colorful content.

Television & Media Quiz

Test your knowledge of television and media with our engaging quiz! This quiz consists of 18 questions covering various aspects of public relations, media practices, and events. Whether you're a student, professional, or just a media enthusiast, this quiz is perfect for you!

18 well-crafted questions
Multiple choice format
Learn something new!

18 Questions4 MinutesCreated by CreatingMedia42

What kind of medium is television?

Active

Entertainig

Passive

Digital

B-roll refers to:

Anchor's use of soundbites

Sound to accompany a video footage

Video without narration

Arranging for selected items to 'appear' on shows or in films is a practice known as:

Segmentation

Product placement

Viral marketing

Planting

Convincing popular TV programs to write a cause into their plots is called:

Simulation

Issues placement

Plugging

In a televised public service announcement, the technique of a spokesperson or celebrity talking directly into the camera for 30 seconds is known as:

Talking head

Testimonial

Sound bite

A no-host bar means:

No bartenders

A guest serves his or her own drinks

Guests buy their own drinks

Drinks are served without food

What is the name of the public relations event that shows the public the facilities where an organization does its work and how the work is done?

A concert

A familiarization trip

A press conference

An open house

Meetings intended to gather and exchange information, to meet other people with similar interests, to discuss and act on common problems and to enjoy recreation and social interchange are known as:

A cocktail reception

A convention

A plant tour

A trade show

Any booth or exhibit at a trade show should be:

Designed for maximum visibility

Staffed by celebrities

Easily assembled

Individuals attending a meeting or event are more emotionally involved in the process since they use all five of their senses -- hearing, sight, touch, smell and taste

True

False

Banquets are fairly large and formal functions held to honor an individual, raise money for a charitable organization, or celebrate an event such as an organization's anniversary

True

False

Which one is NOT the difference between audio news release (ANR) and online news release?

ANR is written for the ear

ANR is usually more concise

ANR is like an advertisement

ANR is written in a conversational writing style

An actuality is the term for an audio news release which is read by an identified announcer.

True

False

A soundbite is the radio broadcast of the latest music hit.

True

False

Which statement is FALSE about a public service announcement:

it is a paid announcement that serves public interest

It is usually submitted in various lengths

It is not usually run in prime time

Which statement is FALSE about a video news release:

It's a 90 second news report

Its production is quite expensive

It's usually produced by the company itself

Bookers are individuals who are responsible for booking guests on shows.

True

False

Which one is NOT a consideration when planning a group meeting:

Location

Seating

Entertainment

Facilities

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