What is ethical coffee for you?
Discover Your Ethical Coffee Preferences
Are you passionate about your coffee choice? Our quiz invites you to explore what ethical coffee means for you and how your choices impact the world.
- Share your thoughts on coffee brands.
- Learn what you value in ethical businesses.
- Help shape a more sustainable coffee industry.
Age:
18-24
25-34
35-44
45+
3. Why do you buy the above coffee/s? Pick 2
It’s cheap
It’s consistent
It tastes really good
I like the branding
I identify with the ethics
Other
What do you expect to see and hear from an ethical business? Pick 3
Certifications, e.g. organic, fair trade
In depth information about the product and production
Testimonials
Kraft Brown packaging
Independent review and recommendation
Other
Do you want to know the story of who grew your coffee?
Yes
No
Do you want to know who much coffee farmers actually get paid?
Yes
No
What is a reasonable price for ethical coffee?
£3.50 - £5
£5 - £7.50
£7.50 - £10
£10 - £12.50
£!2.50 +
On a scale of 1-5 (1 being I don’t give a flying fuck), how important is carbon free transport/shipping for you coffee choice?
1
2
3
4
5
What would inspire you to buy from a coffee brand you haven’t tried before?
Word of mouth
Social media
The packing/branding
The story or origin of the coffee
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