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What is ethical coffee for you?

A vibrant coffee farm, showing ethical coffee production practices with happy farmers working in lush green fields, showcasing eco-friendly packaging.

Discover Your Ethical Coffee Preferences

Are you passionate about your coffee choice? Our quiz invites you to explore what ethical coffee means for you and how your choices impact the world.

Share your thoughts on coffee brands.
Learn what you value in ethical businesses.
Help shape a more sustainable coffee industry.

14 Questions4 MinutesCreated by BrewingBeans247

Age:

18-24

25-34

35-44

45+

What brand/coffee do you most regularly buy?

3. Why do you buy the above coffee/s? Pick 2

It’s cheap

It’s consistent

It tastes really good

I like the branding

I identify with the ethics

Other

If Other please describe:

What do you expect to see and hear from an ethical business? Pick 3

Certifications, e.g. organic, fair trade

In depth information about the product and production

Testimonials

Kraft Brown packaging

Independent review and recommendation

Other

If Other please describe and/or If option 5 where from?

Do you want to know the story of who grew your coffee?

Yes

Do you want to know who much coffee farmers actually get paid?

Yes

What is a reasonable price for ethical coffee?

£3.50 - £5

£5 - £7.50

£7.50 - £10

£10 - £12.50

£!2.50 +

On a scale of 1-5 (1 being I don’t give a flying fuck), how important is carbon free transport/shipping for you coffee choice?

What would inspire you to buy from a coffee brand you haven’t tried before?

Word of mouth

Social media

The packing/branding

The story or origin of the coffee

In less than three words what makes you feel connected to a product you have bought?

Please feel free to add any more info related to the questions above here:

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