Unit 2 LJHSMS

What are some of the recommended 1st steps when starting to use the LJHSMS? (Select all that apply)

Make sure you execute on all the social media platforms

Schedule weekly meetings to review results and plan

Select a framework to guide your content planning

Nominate an entire team to monitor your social channels

What is the correct format of your Facebook page and Instagram handle?

@ljh[yourtown]

@realestate[yourtown]

@ljhooker[yourtown]

@[yourtown]ljh

For your instagram account, what THREE items are the most important to include in your 150 word bio?

Select the option which does NOT apply to good instagram engagement practices:

Follow or comment on anyone who follows your page

Make your opinion known, controversial or not

Search and follow (your) location hashtags

Follow and engage with local accounts and people

How many hashtags does Instagram allow?

13 per post, 3 per story

Unlimited per post, 30 per story

30 per post, 3 per story

30 per post, Unlimted per story

Why are consistency and timing important when executing the framework structure provided?

It trains your community to anticipate what content you will post and when

It trains your team to post the same type of content each day of the week

It trains the algorithm to get better organic engagement

It trains the algorithm to show you the best users to follow

What framework should a medium sized office (30- 50 listings per month, 10-20 sales PM and a large rent roll) use?

3 days per week

6 days per week

7 days per week

Anything they can manage, something is better than nothing

What does 'area focus' mean in relation to the the post framework? (Choose the correct answer)

Posting about a holiday destination

Posting about something significant in your local market

Posting about a local area in a different state

Posting about an area to focus on for the week

Choose the statement that is TRUE. It is important that you post.....

All of your properties for sale/lease on your social accounts

Most of your properties for sale/lease/auction on your social accounts

Only the properties that are relevant to the way you want to be perceived and positioned

Only 1 property a week on your social accounts

If you are a very large agency, tick which options are applicable to you:

You should post as often as you can

You should always be consistant with topic, day and timing

You should post once a day as prescribed in the framework

You should post every listing even if it means posting 3 per day

You should create multiple accounts for each division

What are some important things to keep in mind about your instagram feed? (choose ALL statements that apply)

It is a representation of your business

It doesn't really matter because your followers have chosen to follow you

It is important to have variety in your posts

It should be colored in a specific pattern

It has a bright, light but professional asthetic

It should contain ALL your real estate listings

Instagram stories should: (choose the statement that is MOST true)

Have reposts of all of your instagram feed

Be uploaded 10 - 15 times a day

Be a candid, light-hearted and 'as it happens' sides of your business

Contain professionally staged videos

Not contain any hashtags or questions

Unit 2 LJHSMS

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