Developing Product Knowledge

Which of the following is the BEST definition of knowing your products and services?

When an employee knows which product is better than the others

When an employee can explain the basic aspects of the services the company offers

When an employee can explain specific details of their products and express the value it has over others

When an employee is able to discuss what type of product or services they sell and to whom

1. When an employee doesn't know the products or services that he is selling, he provides _____ and the products and services _____.

Poor customer service; lose their value

Wrong information; are worthless

Good service; meet the customers interest

Value; are sold

Which of the following is the BEST explanation for why knowing your products and services creates value?

It helps the customer to see why the product or service stands out and how it is beneficial to them.

It helps manipulate the customer into thinking the product or service is of good value.

It identifies all the characteristics about the product or service so customers can fully evaluate it.

It shows passion, which means that it must be a good product or service.

What are important factors to consider when providing product information

Feature - Benefit Selling is:

Matching the features of each product to a customer's needs and wants.

Not real

Helping a customer pick out a product at work.

Is a closing technique

Which one is a type of product knowledge

Before you even connect with potential customers, list the features and benefits of what you’re trying to sell.

True

False

Showing good customer service is analysing customers___________.

Needs and wants

Powers

Address

None of these

Know your _______ and who will buy your product.

Target market

Famer's market

Demographic

None of above

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