Quarterly Quiz Q4 2017 - MMS Sao Paulo Sales

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
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- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen

ALL THE BEST! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.
- Highlighted answer with × = your response, wrong answer
- Highlighted answer with √ = your response, correct answer
- Highlighted answer with no symbol = correct answer, not chosen

ALL THE BEST! :)

Please enter your name:

Please select your team:

Please select when you started at Criteo:

Category: App Advertising

Where does Criteo serve banners for app campaigns?

App inventory

Mobile web inventory

App and mobile web inventory

Desktop inventory

Which of the following are the best fit for Criteo app retargeting campaigns? (Multiple correct answers)

Companies that sell a service such as Uber

ECommerce companies that have apps selling products

OTA's that have apps, like Booking.com or Kayak

All of the above

In an ideal scenario we want to collect as much information as possible from our App advertisers. What exactly do we need to collect?

Listing, Product View, Basket and Transaction Event

Listing, Product view, Basket, Transaction and Launch event

Home event only

Download and Transaction Event

What are Universal Links, and what are they needed for?

Universal Links is a Criteo feature that the client needs to implement in the app. It allows Criteo to track sales properly.

Universal Links is a feature available in both Android and IOS. It helps with the redirect into the app.

Universal Link is an iOS feature. It allows to seamlessly redirect clicks from different environments to the client’s app.

Universal Link is a mandatory event that needs to be implemented in the app in order for Criteo to track the redirection properly.

Which of the following is the preferred integration method for App Advertising and why?

App Events SDK. It is the most accurate events tracking method as it tracks the most data.

App Events API. It allows for more flexibility internally as updates can be done without the client’s intervention.

Mobile Measurement Partners. It allows us to collect more information across all partners to fuel the Criteo engine.

No preferred integration method. It only depends on the client’s technical set-up.

What is the key metric to track performance in app retargeting campaigns?

COS or CPO, whatever the client's web KPI metric is

Cost per app install

New app customer rate

Landing rate

A client is working with Facebook directly to promote their app. Which elements would you use to pitch Criteo’s app solution against this? (Multiple correct answers)

Facebook only displays previously-viewed products and best-selling items. This is a missed opportunity for advertisers.

Unlike Facebook, App Advertising through Criteo Dynamic Retargeting allows to accurately target audience segments.

Unlike Facebook, App Advertising through Criteo Dynamic Retargeting drives an average 28% sales due to new Product discovery

As a social network, Facebook is not able to reach users along their entire shopping journey

True or false? A client who is live on Facebook DPA for Mobile Web is automatically live on DPA for App.

False. It is necessary to activate DPA for App separately if the client wants to manage their budgets separately

False. TS needs to activate DPA for App in TOP

True. A client who is live on DPA is automatically live for both Mobile Web and App

True. Criteo can’t track Facebook DPA for App though. Clients should use their own Analytics Tool for tracking.

In general, how does the conversion rate of app campaigns compare to web? (Multiple correct answers)

Conversion rate of app campaigns is higher

Conversion rate of app campaigns is lower

Conversion rates of app campaigns and web are equal

App conversion rates are similar to desktop conversion rates

Should your app retargeting campaign spend more or less than your web retargeting campaign?

Depends on the advertiser - some clients have apps that receive more traffic than their website, in which case the app should see higher spend

Web campaigns will always see higher spend

Depends on the vertical, higher spend in app for travel, lower spend for retail

App install campaigns should see higher spend than web retargeting, but that is not the case for app retargeting campaigns

Category: Criteo Audience Match^BETA

FKA Custom Audiences

What is the main objective of Criteo Audience Match^BETA campaigns?

Improve lower funnel campaign performance

Drive new sales and get incremental budgets by targeting new audiences

Answer advertisers requests to use their CRM data

Improve mid funnel campaign performance

Which of the following are possible use cases for Criteo Audience Match^BETA? (Multiple correct answers)

Re-engagement (e.g. Of inactive or seasonal buyers)

Cross-selling of complementary products

Upgrade (audiences likely to upgrade)

Up-sell (e.g. Promote bundle offers)

What type of data can be directly used by Criteo Audience Match^BETA campaigns?

1st party emails

Device ID

Demographic data

Cookie data from sources not collected by Criteo

One of the KPIs we look at for Criteo Audience Match^BETA is the match rate. What is our average match rate?

30%

50%

60%

80%

What are we doing to increase our match rate? (Multiple correct answers)

Daily user matching

Remove dead cookies

Match users only one time when the campaign is launched

Constantly grow Criteo's identity graph

What is a best practice for campaign set up?

Only target incremental shoppers

Start with high CPC and decrease it progressively to reach ROI

Compare CPCs across existing campaigns

Exclude context 0 users

Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)

Days since last visit

Context 0

Location

CPC

Your client wants to maximize the audience that will receive cross-device Audience Match banners. In this use case, what should you do for the overlap audience (members that are on the Audience Match list and already in the lower funnel cookie pool)?

Do not use audience for either campaign

Nothing, it is fine for audiences to overlap

Exclude audience from audience match campaign

Exclude audience from display retargeting campaign

What could explain low matching rates? (Multiple correct answers)

The client is not passing hashed emails in their web tags and/or app events

Provided hashed emails are encoded in MD5 and not in SHA256

The number of hashed emails provided is lower than the advertiser's normal retargeting audience

We have a low hashed email coverage in the advertiser's country

Why are DSPs weak compared to Criteo? (Multiple correct answers)

Inconsistent shopper identity

Hard to use platforms

Manual workflows

Transparent inventory

Why is campaign performance at risk when you exclude audiences from your existing display campaign for CAM? (Multiple correct answers)

Because the engine prioritizes the campaign that will deliver a greater performance, and recent visitors and shoppers are more likely to engage and convert

Because you are taking budget away from the existing display campaign

Because you are lowering the CPC of your existing display campaign to account for the decreased budget

Because campaign performance between your existing display campaign and CAM campaign is relative, and should be compared against one another

Quarterly Quiz Q4 2017 - MMS Sao Paulo Sales

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