MC | Super Survey Maker

1) Which term refers to a set of independent organizations involved in the process of making a product or service available for use or consumption?

A) value chain

C) marketing channel

B) supply chain

D) wholesale consortium

2) What should most likely be the goal of all marketing channel members?

3- Sony produces televisions and computers and sells them through electronics stores. In a marketing channel, Sony would best be described as a ________.

4- ElectroInc produces cell phone accessories and sells them to firms such as Apple and Samsung. Apple and Samsung put their own brand names on ElectroInc products before selling them to end-users. Which term best describes ElectroInc?

6) Compu-Tech is an information technology firm that handles customer orders and payments for a variety of online retailers. Compu-Tech is most likely a(n) ________.

8) All of the following channel functions can move either upward or downward in the marketing channel EXCEPT ________.

9) Which term refers to splitting a market into groups of end-users?

10) What is the most likely result of bulk breaking?

A) consumers purchasing large lots at high costs

B) end-users minimizing search time and costs

C) wholesalers maintaining steady stock levels

D) end-users carrying less unnecessary inventory

E) service providers offering more flexibility

11) Dog groomers employed by Groomer-to-Go, a mobile pet grooming salon, drive to the homes of customers to bathe and groom dogs inside the Groomer-to-Go van. The owner of Groomer-to-Go has most likely decided to meet customer demands for ________.

Amazon.com offers free shipping for consumers who spend more than $25, but free shipping typically takes 7-10 days. Consumers who are willing to pay additional shipping charges receive products more quickly. Amazon’s shipping speed options are a function of which service output?

13) Discount department stores such as Wal-Mart, Target, and Kohl’s are most likely characterized by ________ assortments and ________ varieties of products.

14) What is the first step to take when segmenting end-users by service outputs?

A) dividing end-users into groups based on demographic factors

B) analyzing the buying habits of potential end-users of a product

C) identifying similar characteristics among the product’s end-users

D) listing service outputs that are potentially demanded by the product’s end-users

E) providing relevant information on service outputs to potential end-users of the product

15) According to the text, targeting means ________.

A) focusing on a single segment

B) selecting all profitable segments

C) choosing what segments not to target

D) investing in all segments that offer some potential

E) designing new marketing channels to target every segment

16) A marketing channel system in which the channels have some properties of both owned and independent channels is most likely engaged in ________.

MC

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