[FW-P01] Replace the informal words

The effect of a persuasive communication on individuals’ attitudes can be influenced by the [learning] behaviour they have performed in an earlier, unrelated situation.

[Getting] participants to make supportive comments about a series of propositions started a prop-up mindset that increased the effectiveness of an unrelated advertisement they encountered next.

Getting participants to make supportive [comments] about a series of propositions started a prop-up mindset that increased the effectiveness of an unrelated advertisement they encountered next.

Getting participants to make supportive comments about a series of propositions [started] a prop-up mindset that increased the effectiveness of an unrelated advertisement they encountered next.

Getting participants to make supportive comments about a series of propositions started a [prop-up] mindset that increased the effectiveness of an unrelated advertisement they encountered next.

Getting participants to make supportive comments about a series of propositions started a prop-up mindset that increased the effectiveness of an unrelated advertisement they encountered [next].

However, [getting] participants to shoot down the implications of a series of propositions activated a counter-arguing mindset that decreased the ad’s effectiveness.

However, getting participants to [shoot down] the implications of a series of propositions activated a counter-arguing mindset that decreased the ad’s effectiveness.

These mindsets had more impact when the [learning] behaviour they activated differed from the behaviour that would occur in the absence of these mindsets.

When the implications of a persuasive message were difficult to [prove wrong], inducing a counter-arguing mindset increased its effectiveness.

Finally, watching a political speech or debate activated different mindsets, depending on participants’ [theoretical] attitude toward the politicians involved, and these mindsets influenced the effect of an unrelated commercial they considered later.

Finally, watching a political speech or debate activated different mindsets, depending on participants’ theoretical attitude toward the politicians involved, and these mindsets influenced the [effect] of an unrelated commercial they considered later.