Reading Check #4 (Chapter 7)

Which of the following type of books relies on pedagogy as part of its objectives?
Educational and professional books
Trade books
Consumer books
Mass market paperbacks
Consumer spending on trade books totals into the billions of dollars, with the largest single category comprised of this type of book...
Mass market paperback
Religious
Adult trade
Juvenile trade
In order to gauge the popularity of a new book before it is released, wholesalers examine the following indicators...
Size of print run
Content of reviews
Scope of marketing plan
All of these
The book as a medium of communication developed as a result of. _____ and _____ responses to technology during different periods of history.
Environmental, business
Social, legal
Corporate, social
None of these
Book publishers use a number of strategies to reduce the risk of failure including:
Conducting prepublication research
Using authors with positive track records
Offering authors advances on royalties
All of these
This is a person who, on behalf of a client, markets the client's manuscripts to editors, publishers, and other buyers.
Acquisitions editor
Promotional officer
Literary agent
Royalty office
People who work in the book industry recognize 3 specific types of educational and training books. These include:
K-12, higher education, and professional books
K-12, university press, training manuals
Children's books, university press, and professional books
Audiobooks, traditional print books, consumer books
Ethical issues facing authors and literary agents in the book industry include:
Plagiarism
Making up facts
Greed
All of the above
Which of the following recruits new authors for a company?
Literary agent
Book rep
Editorial manager
Acquisitions editor
The invention of ____ encouraged new approaches to book production and distribution in the US.
The steam powered printing press
Wood-based paper
The railroad system
All of these
Plagiarism involves using parts of another person's work without citing or otherwise crediting the original author.
True
False
The term "subscription reference books" refers to books that are advertised on TV or in promotional mailings that can be directly ordered from the publisher.
True
False
The first recorded censorship of books occurred in 1487.
True
False
Even at the end of the financial crisis in 2010, the book publishing industry was a big and relatively healthy industry, with sales totaling $27.94 Billion.
True
False
Very few professional and educational books use pedagogy.
True
False
During the past few years, book publishers have stayed away from creative books for the electronic market, and have focused on traditional print materials.
True
False
Publishers often rely on massive book wholesalers to distribute their books to bookstores and libraries.
True
False
Unlike authors, editors and literary agents rarely confront ethical issues as they are not involved in the creative process of book production.
True
False
Composition services are often contracted out to firms that specialize in these activities.
True
False
 
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