Market Research

What is the primary purpose of market research?

A qualitative research method is

Which of the following is NOT an example of demographic information

You are conducting a market research on the types of snacks teenager like. Which of the following questions would you NOT ask a participant?

As a brand manager, you are asked to survey to assess the size of the market for your brand. This survey-based research is an example of:

A market researcher spends time observing the behavior of shoppers in a large shopping mall. This market researcher is collecting:

Taheera is planning on releasing a new product in her candy business and makes a survey to collect data.She asks "how often do you eat chocolate bars?" What example of marketing research is this?

Is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.

______ collection entails gathering all the necessary raw information for your market research.

Way of gathering data by watching behavior, events, or noting physical characteristics in their natural setting.