Consumer Matters Quiz
Consumer Matters Quiz
Test your knowledge on consumer behaviour and integrated marketing communication with our engaging quiz! Perfect for marketing enthusiasts, students, and professionals looking to refresh their understanding of key concepts.
- 11 challenging questions
- Multiple choice and open-ended format
- Instant feedback on your performance
Why is consumer behaviour important to Integrated Marketing Communication?
To influence consumers behaviour
To understand the wants of your marketers
It is not important
What is identified at the top of Maslow's hierarchy of needs?
Safety
Esteem
Physiological
Self Actualization
What is the second stage of the decision-making process?
Post Purchase Evaluaion
Information Search
Purchase Decision
Problem Recognition
What are two external factors that affect consumer behaviour?
Social and Economical
Culture and Lifestyle
Feelings and Religion
Attitudes and Feelings
What cultural variable was never identified in the presentation?
Religion
Food
Taste
Demographics
What is the last stage of the decision- making process?
Purchase Decision
Information Search
Post Purchase Evaluation
Alternative Decision
Which of these is not apart of the International Marketing Environment?
Economic Environment
Cultural Environment
Demographic Environment
Social Environment
How many stages are in the decision making process?
10
5
4
15
Why did McDonalds receive backlash for advertising in India?
The cost was too high
The workforce was underpaid
The franchise is known for selling beef burgers
The owner was a white racist man
A sense of confusion and uncertainty sometimes with feelings of anxiety that may affect people exposed to an alien culture or environment without adequate preparation. The statements refer to which term?
Miscommunication
Language Barrier
Culture Shock
Culture Appropriation
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