Measuring the Impact of TikTok Marketing

What is your gender?

Male

Female

Non-binary

Prefer not to say

What type of content do you engage with the most on TikTok?

Entertaining (e.g., funny skits, dance video)

Educational (e.g., how to guides, tutorials)

Product reviews or unboxing

Lifestyle (e.g., fashion, cooking)

Other

Please Specify:

Have you ever purchased a product or service based on a TikTok marketing campaign?

Yes

What do you find most engaging in TikTok marketing content?

How do TikTok marketing campaign influence your purchase decisions?

They make me more likely to purchase

They have no influence on my purchase decisions

They make me less likely to purchase

Other

Please Specify:

In your opinion, how has TikTok influenced the field of digital marketing? (select all that apply)

Short attention span of TikTok users

Competition with other TikTok creators

Maintaining brand authenticity

Viral potential of TikTok

Direct engagement with the audience

Ability to showcase products or services

Is there anything else you’d like to share regarding TikTok marketing and its impact on digital marketing?

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