Is Inbound Marketing Right for Your Business?

Does your business have a website?

Yes, and we’re happy with it

Yes, but it’s rather sad and neglected

No, not yet

How much time do potential customers take to make the decision to buy from you

At least a month, if not longer

Several days to a few weeks

A few minutes or hours

How much research do potential customers do before they buy from you?

Lots – they read documents, reviews and specs

Some – they look for information online

Not much, it’s a spur of the moment purchase

Do potential customers ask other people about your business?

Yes, they ask their colleagues and their network for recommendations

Yes, they ask one of two people

No, they rely on their gut feel

Who are your ideal customers?

A very specific group of people in a small number of industries

A fairly wide range of people in a few different sectors

Nearly everyone could be our customer

When did you, or someone in your business, last blog?

In the last couple of weeks

In the last six months

We don’t blog

How often does your business post on social media?

More than once a week

More than once a month

Hardly ever

How many of your enquiries and sales leads come from your website?

Over half

Some but less than half

Hardly any

Do potential customers find your company on Google?

Yes, frequently

Occasionally

How often do you keep in touch with existing customers?

Monthly or quarterly

When we remember

Only when they get in touch with us

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