DMD Course Refresher Quiz

A vibrant digital marketing-themed image showcasing elements like social media icons, analytics graphs, and a laptop with a quiz interface. Bright colors and a modern design to attract attention.

DMD Course Refresher Quiz

Test your knowledge on Digital Marketing and Digital Media strategies with our engaging quiz! Whether you're a professional looking to refresh your skills or a student eager to learn, this quiz is designed to enhance your understanding of essential concepts.

Multiple choice format for easy answering
Covers key digital marketing topics
Great for self-assessment and learning

15 Questions4 MinutesCreated by EngagingWriter492

Which of the following does not describe the purpose of digital media?

Generate traffic

Increase bounce rate

Generate awareness

Increase engagement

Which of the following best describes an organic promotional activity on Social Media?

Promoted post

Boosted post

Paid brand partnerships

Cross-Platforming

Social media is most effective at which stage of the Digital Marketing Sales Funnel?

Consideration & Conversion

Retention

Awareness & Interest

Sales

Which of the following is NOT a benefit of starting a blog?

Increase a website’s SEO

Build a community around a topic/area of interest

Go viral on social media

Share your thoughts/opinions of subject matter

Which of the following is likened to being ‘keywords for social media’?

Hashtags

Geo-location tags

Meta tags

Captions

Which of the following is NOT a major consideration when selecting a digital platform?

Your audience and how they use the proposed platform

How often you plan to share content

The type of content you are able to produce

The social media platform the CEO uses most often

What is the best strategy to avoid content fatigue?

Post the same content on different platforms

Vary the times that content is posted on digital platforms

Change caption to match the platform

Differentiate content across platforms

What is a content pillar?

Content developed around expertise

Content created for specific platforms

Content grouped under a category or theme

Topics relevant to your brand

What does the term ‘conversion’ mean in digital marketing?

How many persons follow your page

How often persons engage with your social media content

When a user completes a desired action/goal

Visitors to a landing page

In Digital Marketing what is meant by KPI'S?

Quantifiable goals that help you to track and measure success of your online activities

Tool to help you track content performance

Online business goals

Metrics used to measure goals

Which of the following are examples of Whitehat SEO?

Backlinks

Keyword rich blog posts

Multi media content on website

All of the above

Which of the following is an element of good content

Effective communication

Generalized audience targeting

Non-branded content

Content that uses a lot of jargon

Which of the following is NOT considered a good Digital Customer Service practice?

Responsiveness

Social Listening

Personalized engagement

Deleting negative feedback

DMD Course Refresher Quiz

DMD Course Refresher Quiz

More Quizzes