EMEA App Quiz Q2 2017

Which metric do we look at to qualify clients for App Advertising?

Daily Active Users (DAU). And we expect the app to have at least 10,000 a day per Operating System to be significant.

Monthly Active Users (MAU). And we expect the app to have at least 300,000 a month per Operating System to be significant

Monthly Visitors. And we expect the app to have at least 600,000 a month to be significant

Downloads. And we expect at least 100,000 downloads per Operating System.

Which of the following Criteo features are available in App Advertising?

All core features are supported: Universal Match, Product Reco, Predictive Bidding and Kinetic Design.

Only Predicting Bidding and Kinetic Design are currently supported by App Advertising.

Product Reco, Predictive Bidding and Kinetic Design are currently supported by App. Univeral Match will be a feature in Q4.

None of the core features are currently supported.

What Event Collection methods are available in Criteo for App Advertising? (Multiple correct answers)

Pixel- Criteo One Tag

Criteo App Event SDK

App Events API

Mobile Measurement Partners

Is Criteo App Events SDK our preferred method for event collection?

True. It is the more accurate events tracking method due to its stickiness and it takes the same time to integrate as other methods

False. S2S send events more accurately since it connects the advertiser server to our server

False. Collecting events through 3rd party SDKs allow us to receive more information

True. We can collect more personal data through Criteo App SDK than any other 3rd party SDK .

In an ideal scenario we want to collect as much information as possible from our App advertisers. Please chose the correct answer from the below propositions

We need to collect Listing, Product View, Basket event and Transaction.

We need to collect Listing, Product view, Basket, Transaction and Launch event

We only need to collect Home event

For App Advertising, Criteo only collects the download and the transaction event

Which parameter is recommended when launching App Advertising? (Multiple correct answers)

Hashed email collection for Cross Device

App deeplinking event for Facebook DPA

Universal Links for redirection on iOS

No specific parameter is recommended

How much performance improvement should my client expect once they launch App Advertising? (Multiple correct answers)

+30% retention rate

+62% new users

+30% CR

4.7X Product browsed per user

What are Universal Links, and what are the implications of having them enabled?

Universal Links is a Criteo feature that the client needs to implement in the app for us to track sales properly. It is therefore mandatory

Universal Links is a feature available in both Android and IOS that helps with the redirect into the app

Universal Link is an iOS feature that helps redirecting clicks from different environment (mobile web/app) in a very smooth manner

Universal Link is a mandatory event that needs to be implemented in the app in order for Criteo to track the redirection properly

What is the appDeeplink event? (Multiple correct answers)

The appDeeplink event is an iOS feature that enables a proper redirect of the user into the app

The appDeeplink is a Criteo event that enables a redirect to a specific page within the app following a click on the banner

The appDeeplink is a Criteo event that needs to be implemented in our client’s app to track Facebook DPA and cross environment clicks correctly

The appDeeplink is an event triggered every time the user lands in the app after a click, and uses it for sales matching

You have a client who is live on Facebook DPA for Mobile Web. Do you need to separately activate DPA for App as well?

No. Once a client is live in DPA, it is live for both Mobile Web and App

Yes and TS needs to activate DPA for App in TOP

Yes. This is the only way clients can manage budgets separately

No. Criteo is not able to track Facebook DPA for App, and clients should use their Analytic Programs for this

Does App Advertising support Cross Device?

No. Cross Device is not available in App Advertising. As Criteo can’t capture the Cookie of the user on App, Criteo doesn’t know how to track the users

Yes. We use Same Device Match (SDM) to recognise the user across devices

Yes. Criteo tracks the user across devices thanks to Universal Match

No. Cross Device is only available in desktop and mobile web

Upon clicking on an App Advertising banner, a user who no longer has the app will be...

Redirected to the app store to install the advertiser’s app

Redirected to the advertiser’s mobile site

Redirected to a blank page in the mobile web browser

Redirected to an error page in the app they are currently browsing

EMEA App Quiz Q2 2017

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