Business quiz

Create an image depicting a diverse group of professionals engaged in market research, including questionnaires, focus groups, and data analysis in a modern office environment.

Business Research Methods Quiz

Test your knowledge of essential business research methods in this engaging quiz! Discover the differences between primary and secondary data, qualitative and quantitative research, and various data collection techniques.

10 multiple choice questions
Understand research methodologies
Enhance your business acumen

10 Questions2 MinutesCreated by AnalyzingData425

1. Questionnaires, Focus groups or consumer panels, Observation, Test marketing are methods of______.

Primary research

Secondary research

Quantitative data

Qualitative data

2. Media, business websites, commercial publications are ___________.

Primary data

Secondary data

Quantitative data

Qualitative data

4. Gender, nationality, language, are ____________, that is information about attitudes, beliefs, and intentions, usually written in words or recorded – in a video clip.

Qualitative data

Quantitative data

Market analysis

Marketing

5. Age , weight, height, income, percent of a group are __________, information that can be quantified, that is, expressed in numbers.

Quantitative data

Qualitative data

Secondary data

Market orientation

6. _________ is research collection of data that already exists.

Primary research

Secondary research

Quantitative data

Qualitative data

7. _________ are questions with limited range of responses: 1 to 5 agree or disagree qs, MCQs, How many times?

Open questions

Closed questions

Primary data

Secondary data

8. ______ are questions people don’t choose from a list of responses, and say whatever they want. How would you improve quality…?

Open questions

Closed questions

Primary data

Secondary data

9. In _____, groups of customers are asked for feedback about products over a set period.

Test marketing

Questionnaires

Focus groups

Observation

10. In __________, researchers watch the behavior of customers. Record time customers spend in store and displays looking at products.

Focus groups

Surveys

Test marketing

Observation

11. _________ , you are selling a new product in a restricted geographical area to test it and sales level before national launch.

Questionnaire

Test marketing

Observation

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