Brand Survey
Brand Loyalty and Awareness Survey
Welcome to the Brand Survey! This quiz aims to assess the perception of various brands among students and how it influences their choices regarding products and schools.
Join us to share your thoughts and help us understand:
- Your social media habits
- Brand preferences
- Impact of brands on your education decisions
What is your gender?
Male
Female
Other
What is your age?
<18
18-20
20<
Do you have/use any form of social media? (ex. Facebook, Instagram, Twitter, Snapchat, etc.)
Yes
No
How many times a day do you typically check social media?
0-3
3-6
6-9
9+
What social media platforms do you frequently use?
Facebook
Instagram
Twitter
Snapchat
Tumblr
LinkedIn
Other
Please Specify:
Do you follow your school on social media?
Yes
No
Which form of media do you feel gives your university the most publicity?
Twitter
Instagram
Facebook
School Website
Would you consider yourself loyal to any specific brands?
Yes, one or two specific brands
Yes, there are lots of brands I prefer
Not really, I buy from different brands each time
No, I buy depending on other variables
Do you typically prefer name-brand products over off-brand products?
No
Yes
Depends on the product
When considering a college, is brand association important to you?
Yes
No
Neutral
What brand of athletic apparel do you prefer?
Nike
Under Armour
Adidas
Puma
Reebok
Russell
New Balance
Other
Please Specify:
Does your school bookstore offer this brand?
Yes
No
Which soft drink brand do you prefer?
Coca-Cola
Pepsi
Other
Please Specify:
Does your school offer this brand?
Yes
No
Which brand of coffee do you prefer?
Starbucks
Tim Hortons
Dunkin' Donuts
McDonald's
Other
Please Specify:
Does your school offer this brand?
Yes
No
Is brand an important factor when purchasing an item?
Yes
No
Have you ever been influenced to purchase a certain brand based upon what other people on campus are buying?
Yes
No
If Wittenberg advertised these brands, do you think they would attract more prospective students?
Yes
No
If Wittenberg held an event for prospective students offering giveaways of popular brands, do you think that would draw in more students?
Yes
No
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