7 things you can do today to improve your copywriting

If you want to have an Internet presence, you have to master copywriting. You don't have to become David Ogilvy or Don Draper, but you need to improve your texts by yourself of you can find some writing helper online. In today's article, I want to give you 7 tips or tricks to improve your copy skills today , are you up for it or what?

Although many are reluctant to understand it, any internet marketing strategy is based on copywriting. I give you the example of a tunnel to sell your desktop publishing course. Imagine that you have created an excellent course, with which any writer will be able to take their manuscript, review it and put it like the streams of gold. It has a good product, you have a great strategy with autoresponders and a free masterclass to attract new readers.

You send your first email and only four people have opened it. From there, it is really difficult for your service to float, why? Because you failed to launch. The message has failed you , so clear. Without a good message, you will not sell anything; neither courses nor books.

And the same goes for your blog. How many visits do you have? 1000 a month? 2000? And you settle for that? You are doing something wrong. A writer's blog should be over 10,000 monthly visits. And if yours does not arrive, you may have a problem with your texts or with your content planning.

Basically, it all comes down to your content not attracting the reader's attention and that has a simple solution: improve your copywriting today .

Learning copywriting is expensive and the best courses are in English.

True and certain. But that does not mean that you cannot learn to write attractive texts. I can teach you myself, in this blog you will find several posts on the subject, in which I usually explain everything you need and others in which I give simple tips , which you can put into practice to improve yourself.

For this reason, today I want to give you some tricks of the trade that I have been learning over the years to hit the key and write pages and pages of content for companies, writers and individuals.

I don't mess with you anymore, that time is money.

7 tricks to improve your copywriting today

1. It's not about you, it's about your readers

A common mistake is to write for yourself. The content of a blog is not for you, it is not to give yourself away, nor to demonstrate that you are the smartest on this shore of the Mississippi. The content is to attract readers , to answer a question they have, to show that you can help them and build trust.

How do you know what your audience wants? Although it may seem like the million dollar question, the answer is quite simple. Most want to learn. Let's say you are a writer of historical genre and you want to know what to write about in your blog, because you only have to go to Google and ask a question about historical. The results will throw a lot of new questions and doubts that readers have.

You can also visit the main blogs of your genre, find the most read and commented articles and dive in the comments. Comments are an encyclopedia of doubts. Use your experience, what doubts did you have when you started?

Use all those questions to write content that your readers like and that attract other readers with doubts.

2. You are not Calderón de la Barca

You are not Calderón de la Barca, nor are your readers teachers of dead languages. When you write for the Internet, you do it for all kinds of people: some with many studies and others without studies. Be kind to the language, don't overload, don't use intricate literary figures, and don't write every article like it's a technical manual.

Use a simple language, with rhythm and easy to understand. Do not use technical terms unless absolutely necessary. And cut the length of each sentence as much as possible.

• Say : Create your account
• Don't say: Click here to create a new account.
• Say : ... because ...
• Don't say: … due to the fact that…

Be specific with your language. People who read on the Internet like to be given as much chew as possible. In this case, you can break the extension rule; use as many words as you need to explain something clearly to a reader.

• Don't say: Mistake! The subscription has failed.
• Say : A valid email address for the subscription must contain a single @

3. Open with a question

Your readers want to know that behind each text there is a real person. They want to know that you empathize with them and that you are able to understand their problems and the need that has led them to visit your page.

A good way to show empathy is to open an article or a sales page by appealing directly to them and asking them a question, inviting them to continue reading. When asking a question:

• You put the reader in the text. Suddenly, you have questioned him and he feels that the article answers his questions, not the questions of anyone who passes by.
• You show that you are willing to help him. You are not asking me to trust you, you are earning their trust.

4. Always positive ', never negative'

Like the younger Van Gaal and his comment when he was coach of FC Barcelona, ​​but well ... Good content does not delve into the wound, but offers answers. Avoid using negative language whenever possible .

If instead of offering you "XX tips to improve your copywriting today", it had been titled: "XX reasons why your texts are disgusting", it would not have worked equally well. Or maybe yes, because a title of these characteristics greatly stimulates the curiosity of the reader. But creating negative articles is generally not a good idea.

Don't be shy about writing articles that show the most common mistakes, they tend to like them and they work well, but for every mistake, you have to offer a solution . For example, if people are looking for tricks to improve their copy today, you have to offer them tips that they can put into practice today. How to run to your blog and review the negative articles they have written ...

Positive comments stimulate readers, connect with them and motivate them to do something.

5. It stimulates the imagination of the reader

Start each article with phrases that connect with your reader . Use words like "imagine" or "remember ..." that stimulate readers and invite them to participate in your text.

You can also use anecdotes and personal experiences to get them into the narrative, create an image in their heads of what you are telling.

6. The psychology of influence

You don't have to be a psychologist, when you buy from Amazon, what product do you choose? Surely the one with the most positive comments. Influence works like this, we are social animals and we trust the opinion of others.

According to Robert Cialdini, the psychology of persuasion works as follows;

• Reciprocity : People feel compelled to return favors.
• Scarcity : People want one thing more when it becomes scarce.
• Authority : People tend to obey those who show authority.
• Consistency : People appreciate consistency and want to be consistent with their decisions.
• Social Proof: When making a decision, people often look at what other like-minded people do.
• Sympathy : In the same way as the previous one, people will be more willing to buy something if the person who sells it is to their liking.

These principles can be applied to any text, to make it more attractive to readers and to "manage" their decision-making at specific moments, for example, when you want to sell a book or a series of services.

7. Paragraphs and short sentences

This is where I can give you a bad example of my texts. I tend to write long sentences, with many subordinates. Look I try, but in the end, I can be proud. Don't do like me, write short sentences. Don't mess with intricate literary creations: subject, verb, and direct complement.

Use short sentences and paragraphs . If a paragraph has become very long, find where you can divide the information and do it. Remember that, on the Internet, time is money. Readers do not read, but scan. Make your text scannable.

Conclusion

Words matter, so I hope these simple tricks are helpful to you and that you put them into practice today. You will see how much your copy skills will improve.