Chapter one International marketing

Name:

IDCARD

Q1 Define of international Marketing ?

INTERNATIONAL MARKETING IS THE PERFORMANCE OF BUSINESS ACTIVITIES DESIGNED TO PLAN ,PRICE ,PROMOTE ,AND DIRECT FLOW OF COMPANY,S GOODS SERVICES TO CONSUMERS OR USERS IN MORE THEN ONE NATION FOR A PROFIT

3 Firms with key managers well networked internationally are able to accelerate the internationalization

Non Of them

Q2 The benefit of international market

Uncontrollable :Foreign Environments ,Economic forces ,competitive forces ,legal of technology structure of distribution legal of technology

Provides higher standard of living Ensures rational & optimum utilization of resources Rapid industrial growth. Benefits of comparative cost. International cooperation and world peace. Facilitates cultural exchange. Better utilization of surplus production.

All is correct

Q4 The scope of international Market ?International marketing Task ?Please write 2 concept?

Q5 The Importance of the self –reference criterion (SRC of international marketing ? Please write concept ?

Q6 U.S Companies Firestone (tires ) Ben &jerry’s (ice cream) ?please write Foreign owners?

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