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Knowledge check -Segment And Journey

A vibrant and engaging illustration of a marketing journey, featuring diverse individuals interacting with digital platforms, graphs, and customer segmentation visuals.

Customer Journey Marketing Quiz

Test your knowledge of customer segmentation and marketing journeys with this interactive quiz!

Answer the questions to find out how well you understand:

Creating effective marketing segments
Defining target audiences
Designing specialized marketing forms

3 Questions1 MinutesCreated by EngagingStrategy21

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months. Which type of marketing segment should you create?

Profile Segment

Interaction Segment

Landing page Segment

Customer insight Segment

Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe. How should you define who receives this Customer Journey?

Create a Static segment.

Create a Segment Type.

Edit the contacts in database.

Create a Dynamic segment.

You are a marketing administrator. You need a marketing form that will only accept contact information and allow opt-in to emails. What kind of form should you create?

Journey Form

Forward to a friend Form

Landing Page Form

Subscription Page Form

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