Quarterly Quiz Q3 2017 - APAC_Korea, JP MMS

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.

ALL THE BEST! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.

ALL THE BEST! :)

With AO, is it possible to have different COS or CPO targets per category?

Yes, it is recommended to optimize performance

Yes, it is possible in certain cases, you should contact your local AX for recommendation

No, AO can only be set at campaign level

No, AO can only be set at advertiser level

What are the benefits of AO? (Multiple correct answers)

More convenient campaign management: no need to adapt CPCs manually

Estimated +5% Rext uplift at same performance target

Increase around +15% of high margin products displayed in banners

No missed opportunity: CPC management will immediately react to all engine improvements

Which of the following statements are TRUE about minimum CPCs and AO campaigns? (Multiple correct answers)

You have to set a minimum CPC for AO campaigns and the engine will not go lower than this minimum CPC set for the campaign.

There is no minimum CPC for AO campaigns. The engine will flex CPC bids to reach the agreed target COS/CPO.

There is no minimum CPC for AO campaigns but a minimum CPC set in TOP can still remain effective for another campaign of the same client that is not AO.

You have to set a minimum CPC for AO campaigns. At the same time you can have different minimum CPCs for other campaigns of the same client that are not AO.

Which of the following describe the eligibility for ACO? (Multiple correct answers)

The campaign has to be run in CRO model for at least 7 days.

The campaign needs to have 3 or more sales per day on average in the last 30 days.

The campaign has sales in the last 4 days.

In case an ARO account is paused, you can restart as long as it is within 7 days.

What is the requirement when you set the target value for ACO?

The target value should be set in the range of ±20% in the last 7 days

The target value should be set in the rage of ±5% in the last 7 days

The target value should be set in the range of ±20% in the last 30 days

The target value should be set in the range of ±5% in the last 30 days

True or False: Advertisers advertising only on Google has access to Facebook inventory.

True, advertisers can access to Facebook inventory, but they need to set up a separate campaign.

True. Advertisers can access Facebook inventory through Google without an additional setup.

False, advertisers can’t access Facebook inventory through Google.

False. Advertisers can’t access Facebook inventory through Google unless they pay an additional fee.

True or False: Facebook evaluates purchase intent in order to inform bidding.

True, Facebook evaluates purchase intent in order to inform bidding.

True, Facebook evaluates purchase intent and user fatigue in order to inform bidding.

False, Facebook does not evaluate purchase intent in order to inform bidding.

False, Facebook evaluates user fatigue in order to inform bidding.

Quarterly Quiz Q3 2017 - APAC_Korea, JP MMS

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