Pack

Which metric(s) do you think this Mountain Dew pack did well in?

Visibility on shelf only

Persuasion only

Both visibility on shelf and persuasion

Which is an effective way to stand out on shelf? Multiple Choice possible

Using a bright color for the pack

Using a pack color that contrasts with other shelf products

Putting a cute/cool character on the pack

Which of the below is/are examples of distinctive assets? Multiple Choice possible

Brand logo

Pack Structure / Shape and Color

Characters on the pack

Which of these modules will help you understand the hierarchy of elements on the pack?

DOT technique

Focus Tracking

Implicit Reaction Test

You own a brand with several variants underneath it. Which would be the most important?

Similarities in the pack designs of different variants

Distinctive pack designs for different variants

Both are important

A brand is planning a relaunch and has big spends planned. It is a big brand and the objective is to choose the pack that best delivers on shelf, delivers the new proposition and retains brand cues. Which of these solutions will you use?

PACT Screener – We only need to screen between the 3 packs

COMPACT – COMPACT will screen the 3 packs and can understand shelf performance

PACT – PACT will inform if the brand performs well on shelf and has modules to understand if its communicating brand cues and is delivering the proposition

Which metrics do you think this yoghurt pack fared the worst on? Multiple Choice possible

Communication

Visibility on the shelf

Persuasion (Purchase Intent)

It did well on all metrics

Which of the below elements need NOT be featured on a FMCG pack? Multiple Choice possible

Functional benefits

Reasons to believe

Emotional end benefit/ promise

Consumer reviews

How many statements can we ask in the attribute list in PACT?

Up to 12 statements

Up to 15 statements

Up to 8 statements

Which communication strategy on pack is most persuasive (i.e. Likely to lead to more sales)?

Emphasizing on category benefits

Emphasizing on distinct brand-specific benefits

A balance of both

Which of the below is the most important for creating powerful packaging design?

Visibility on shelf

Communication

Persuasion (Purchase Intent)

A balance of Visibility, Communication and Persuasion

In the PACT Hardware module, you can also test the taste of product after consumption. True or False?

True – We can ask respondents to taste and ask for a few attributes on taste

False – No, we do not ask for taste

Which of these can be used for gate-keeping or to pass the pack through a go/no-go in the final stage before launching?

Only PACT

PACT and COMPACT

PACT, COMPACT and PACT Screener

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