Which of the following is NOT a factor that influences consumer behavior?A. Individual factors B. Psychological factors C. Social factors D. Political factors2. Which of the following is the first step in the consumer decision-making process?A. Need recognition B. Information search C. Alternative evaluation D. Purchase decision3. Which of the following is a social factor that influences consumer behavior?A. Culture B. Subculture C. Social class D. All of the above4. Which of the following is an application of consumer behavior?A. Marketing strategy B. Product development C. Public policy D. All of the above5. How has technology impacted consumer behavior?A. Technology has given consumers access to more information than ever before. B. Technology has made it possible for consumers to shop and purchase products and services from anywhere in the world. C. Technology has created new opportunities for businesses to reach and engage with consumers. D. All of the above1. Which of the following is NOT a type of consumer motivation?A. Physiological needs B. Safety needs C. Social needs D. Status needs2. Which of the following is a personality trait that can influence consumer behavior?A. Extroversion B. Neuroticism C. Conscientiousness D. All of the above - take the quiz

Which of the following is NOT a factor that influences consumer behavior?

Individual factors

Psychological factors

Social factors

Political factors

Which of the following is the first step in the consumer decision-making process?

Need recognition

Information search

Alternative evaluation

Purchase decision

Which of the following is a social factor that influences consumer behavior?

Culture

Subculture

Social class

All of the above

Which of the following is an application of consumer behavior?

Marketing strategy

Product development

Public policy

All of the above

How has technology impacted consumer behavior?

Technology has given consumers access to more information than ever before

Technology has made it possible for consumers to shop and purchase products and services from anywhere in the world

Technology has created new opportunities for businesses to reach and engage with consumers

All of the above

Which of the following is NOT a type of consumer motivation?

Physiological needs

Safety needs

Social needs

Status needs

Which of the following is a personality trait that can influence consumer behavior?

Extroversion

Neuroticism

Conscientiousness

All of the above

Which of the following is an example of selective perception?

A consumer only notices the positive aspects of a product advertisement.

A consumer ignores the negative aspects of a product review.

A consumer only notices products that are relevant to their needs.

All of the above

Which of the following best defines culture in the context of consumer behavior?

A set of shared values, beliefs, and customs of a group

The total income of a consumer

A consumer's favorite brand of clothing

The number of products purchased by a consumer

How can culture influence consumer behavior?

By shaping a consumer's attitudes and preferences

By determining a consumer's age and gender

By predicting a consumer's annual income

By controlling a consumer's purchasing power

Which of the following is NOT a characteristic of culture?

It is static and unchanging.

It is learned and acquired over time.

It influences behavior and perceptions.

It is shared by members of a social group.

In the organizational buying process, what is the critical step that occurs after problem recognition?

Information search

Supplier selection

Evaluation of alternatives

Performance evaluation

Which stage of the diffusion of innovation process involves a consumer trying out the new product or service for the first time?

Trial

Interest

Evaluation

Adoption

In the consumer decision-making process, when does post-purchase behavior typically occur?

During information search

Before problem recognition

After the purchasing process

Before pre-purchase search

Which external determinant of consumer behavior plays a significant role in shaping an individual's values, beliefs, and attitudes?

Family

Social Class

Reference Group

Culture

In the context of consumer behavior, what term refers to a person's position in society, often determined by income, occupation, education, and lifestyle?

Family

Social Class

Reference Group

Demographics

When a person's purchasing decisions are influenced by the opinions, preferences, and behaviors of a specific group of people they aspire to be like or associate with, this group is known as a:

Family

Reference Group

Social Class

Subculture

Which of the following represents a primary external determinant of consumer behavior, influencing a person's early socialization and values?

Occupation

Peer Pressure

Culture

Income

A teenager who starts dressing and acting like their favorite celebrity is an example of which external determinant of consumer behavior?

Family

Social Class

Reference Group

Culture

Which external determinant has the most direct and consistent influence on a person's consumer behavior over time?

Family

Social Class

Reference Group

Culture

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