Thought Leader CRM

Does your medical affairs group use a database or customer relationship management (CRM) system to manage interactions with thought leaders?
Yes
No
Which of the following best describes the system your team uses to document interactions with physicians?
Proprietary CRM System
Basic spreadsheet (like Excel)
CRM Software Purchased / Maintained by a Vendor
Which vendor developed / maintains the CRM software that your team uses to track thought leader interactions?
Please rate your satisfaction with the CRM system / software that your team is currently using to track thought leader interactions.
Very Dissatisfied
Slightly Dissatisfied
Neutral/Unsure
Slightly Satisfied
Very Satisfied
Briefly describe some important metrics that your team collects to monitor thought leader interactions (ex: number of thought leader interactions per MSL).
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