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Thought Leader CRM

Does your medical affairs group use a database or customer relationship management (CRM) system to manage interactions with thought leaders?

Yes

Which of the following best describes the system your team uses to document interactions with physicians?

Proprietary CRM System

Basic spreadsheet (like Excel)

CRM Software Purchased / Maintained by a Vendor

Which vendor developed / maintains the CRM software that your team uses to track thought leader interactions?

Please rate your satisfaction with the CRM system / software that your team is currently using to track thought leader interactions.

Very Dissatisfied

Slightly Dissatisfied

Neutral/Unsure

Slightly Satisfied

Very Satisfied

Briefly describe some important metrics that your team collects to monitor thought leader interactions (ex: number of thought leader interactions per MSL).

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