Survey Questions:

Brand Awareness: Have you heard of the brand Dalaa?

Product Usage: Do you use pads or tampons? If yes, which brand do you currently use?

How often do you purchase pads or tampons?

Perception and Preferences: What factors are most important to you when choosing a pad or tampon brand? (e.g., comfort, price, availability, eco-friendliness, brand reputation)

How would you rate the importance of the following features in a pad or tampon product? (Scale: Very Important, Important, Neutral, Not Important, Not at all Important)

Advertising Channels: Where do you typically learn about new pads and tampon brands or products? (e.g., TV, social media, friends/family, online ads, in-store displays)

Which social media platforms do you use most frequently?

Message and Creative Preferences: What type of messages resonate with you the most when it comes to feminine hygiene products? (e.g., empowerment, health benefits, eco-friendliness)

Which type of advertising do you find most persuasive? (e.g., testimonials, expert endorsements, emotional storytelling, product demonstrations)

Demographics: lastly please fill out these informations about yourself Age: Location (urban/rural): Income level :