Fray - Sports League Marketing Effectiveness

A dynamic and energetic graphic depicting a diverse group of adults engaging in various sports activities, showcasing teamwork and community, with a vibrant background representing a city environment.

DC Fray Sports League Insights Quiz

Welcome to the DC Fray Sports League Marketing Effectiveness Quiz! This quiz is designed to gather valuable insights from our community, helping us improve our engagement and outreach strategies.

By participating, you can:

Share your experiences and perceptions about DC Fray.
Help us identify areas for improvement and expansion.
Contribute to the overall success of our sports leagues.

26 Questions6 MinutesCreated by EngagingPlayer574

How long have you been employed with DC Fray?

1-12 months

1-2 years

3-4 years

5+ years

Are you employed at least 30 hours per week by DC Fray?

Yes

Do you now or have you previously played in a DC Fray sports league?

Yes

Have you played in other adult recreational sports leagues?

Yes

Please rank the following age groups in terms of how you view DC Fray’s target audience for its sports leagues? (top is most important; bottom is least important))

21-25

26-30

31-35

36-40

41+

Please indicate the frequency you believe DC Fray should directly contact individual customers to promote its sports leagues?

1-2 times a week

1-2 times a month

1-2 times every two months

There are still opportunities for DC Fray to considerably expand its social sports leagues within the DC metro market?

Please individually rank the following methods of promotion DC Fray engages in on using the following scale:

	1 - Extremely effective; 2 - Very effective; 3 - Effective; 4 - Somewhat effective; 5 - Not effective
Online content marketing (social media posts, videos)
Sponsorships
Referral or word-of-mouth
Customer/participant loyalty incentives
Email marketing (newsletters, upcoming league/offers information)
Paid advertising (newspaper/magazine ads, online display ads)
Event marketing
Customer/participant reviews

Please individually rank the following incentives of playing in a social sports league that you believe are the most important to customers/players (top being most important; bottom being least important):

	1 - Extremely important; 2 - Very important; 3 - Important; 4 - Somewhat important; 5 - Not important
Community / Social Benefits
Price point to play/participate
Increase physical activity
Just for fun / new experience
Improve mental health

DC Fray provides adequate incentives for customers to participate in its social sports leagues?

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