Change Communication

A visually engaging image depicting a diverse group of employees engaging in a team meeting, with speech bubbles illustrating effective communication, charts showing change strategies, and a background of an office setting.

Mastering Change Communication

Welcome to the "Mastering Change Communication" quiz, designed to enhance your understanding of effective communication strategies during organizational changes. This quiz will help you identify key concepts that promote clarity and minimize misunderstandings in a changing environment.

Assess your knowledge of change communication principles.
Learn about common biases that affect employee perceptions.
Explore techniques for fostering emotional engagement throughout organizational transitions.

13 Questions3 MinutesCreated by EngagingVoice927

Effective communication requires what (pg. 196)

Attention to well defined words associated and specific to the organization

Press releases and media attention

Newsletters, emails, townhalls, and working groups

Select the five goals for change communication (pg. 196)

Clear and consistent messages

Compliance to managers and leaders

Motivate employee support

Encourage higher efficiency and discretionary effort

Clear understanding change benefits

Limit misunderstandings and rumors

Preserve leader and management reputations

Align employees to company's goals

Why might managers be reluctant to communicate during early stages of change? (pg. 197)

Focus is on the change and not the people

Risk causing concern when there are few answers or reassurances

Leaders have instructed complete silence on the issue

Incapable managers are hesitant to communicate

When formal communication channels are not effective, how do people fill in the gaps? (pg. 199)

They ask their leaders questions

They listen to rumors and conjecture

They conduct research

They look at annual reports

This is the tendency for people to pay attention only to information that confirms their beliefs (pg. 200)

Confirmation Bias

Status Quo Bias

Availability Bias

Bandwagon Effect

This is the tendency to keep things the way they are (pg. 200)

Confirmation Bias

Status Quo Bias

Spurious Bias

Bandwagon Effect

This is the tendency to perceive the more memorable info as the most significant (pg. 200)

Availability Bias

Confirmation Bias

Spurious Bias

Bandwagon Effect

The more people come to believe something, the more others join (pg, 200)

Availability Bias

Bandwagon Effect

Status Quo Bias

Spurious Bias

What are three ways to achieve emotional engagement? (pg. 202)

This is required in order to measure the reach of and response to dialogue (pg. 207)

Feedback

Empirical Research

Active Engagement

Opinion polls

Change Communication

Mastering Change Communication

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