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Quick fire round - what do we know

A vibrant and colorful graphic showing various deodorant products, statistics about deodorant usage, and consumer insights, designed to represent the deodorant market in the UK.

Deodorant Insights Quiz

Test your knowledge about the deodorant market in the UK with our fun and informative quiz! Discover surprising statistics and learn more about consumer preferences in the deodorant category.

This quiz includes:

11 engaging questions
Various types of formats
Fun facts about deodorant usage

11 Questions3 MinutesCreated by EngagingStudy89

Name:

How long did it take Spacex to get to space

8.5 mins

12 mins

10 mins

6.5 mins

What percentage of UK consumers say they “can’t live without deodorant?”

95%

90%

87%

80%

What is the #1 reason UK consumers use deodorant?

Wetness control

Freshness & Fragrance

Odour Control

Preventing marks

How big is the UK deodorants market?

£558m

£602m

£475m

£640m

What is the current Unilever UK market share in the UK?

57%

50%

47%

45%

What is the #1 UK deodorants SKU?

Sure Invisible

Dove Original

Sure Active Dry

Lynx Africa

Where have we seen the biggest drop in Deos category engagement?

Older Consumers

Younger Consumers

What format has seen the biggest drop in penetration?

Roll on

Body Spray

Sticks

APA

Which of the below brands do we need to watch out for a potential launch in the UK market?

Old Spice

Secet

Native

All of them

Do Old Spice lead their Masterbrand with Deos or Cleansing sku?

Deo

Cleansing

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