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CRM QUIZ

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CRM Knowledge Check

Test your understanding of our CRM strategies and segmentation concepts with this engaging quiz. Dive deep into client categories, spending behaviors, and effective transition methods from interest to purchase.

6 Questions
Multiple Choice Format
Immediate Feedback

6 Questions2 MinutesCreated by EngagingClient101

What is the new client book "Selected Active Aspirers"?

Spend of between €500 - €1000(in 18 months) and high frequency of spend

Spend of between €500 - €1000(in 12 months) and high frequency of spend

Spend of between €1000 - €2000(in 12 months) and high frequency of spend

Spend of between €1000 - €2000(in 18 months) and high frequency of spend

What is the new client book "Selected Inactive Client"?

Spend of between €1000 or above and/or made 2 or more transactions (within 12-24 months)

Spend of between €2000 or above and/or made 4 or more transactions (within 12-24 months)

Spend of between €3000 or above and/or made 4 or more transactions (within 12-24 months)

Spend of between €4000 or above and/or made 3 or more transactions (within 12-24 months)

What do "Repeat spend with the brand" include?

The full YTD spend from the second transaction of new clients

The full YTD spend of existing clients

The full YTD spend from the first transaction of new clients

The full YTD spend of reactivated clients

How is our segmentation changing?

We are moving from 1 yr rolling spend to 2yrs rolling spend

We are moving from 2 yrs rolling spend to 3 yrs rolling spend

We are moving from 3 yrs rolling spend to 2 yrs rolling spend

We are moving from 2 yrs rolling spend to 1 yr rolling spend

How can you transition from interest to buying?

Home delivery

Virtual appointment

Consignment

Valet pick up

Why we change our segmentation & KPIs?

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