Week 1 Trainings Quiz

A visually appealing image of digital marketing concepts, including keywords, bid adjustments, and quality scores, with a modern and professional design.

Week 1 Trainings Quiz

Welcome to the Week 1 Trainings Quiz! This quiz is designed to test your knowledge on key concepts related to digital advertising and marketing strategies.

10 engaging questions
Check your understanding of Ad Rankings, Quality Scores, and Bid Adjustments
Perfect for anyone looking to enhance their marketing skills

10 Questions2 MinutesCreated by LearningGuru101

The less strict a KW is the more an advertiser will most likely pay for an ad and the less management they have over what they serve on. True or False?

True

False

What is the Formula for Ad Rank?

Ad Rank= Ad Relevancy

Ad Rank = Ad Relavncy + Bid

Ad Rank = Bid

Ad Rank = bid x quality score + impact of extensions

Where can the SEO team have a hand in Quality Score?

Ad Copy

Page Load Speed

Landing Page Relevancy

Cost

You can run engine level and platform level bid strategies at the same time. True or False

False

True

Which of the following are considered optimization levers on Twitter?

Campaign setting best practices

Bids and Budget

Audience Targets

Creative

What is the minimum audience size LinkedIn suggests your campaign has?

500k

100k

100

On Linkedin You will only pay $0.01 higher than the highest bidder. True or False

False

True

Is Match Type segmentation considered a Targeting or Budget Campaign Setting?

Targeting

Budget

You have a 30% bid adjustment on mobile devices. You have a base bid of $1. Someone performs a query on their tablet. How much is our bid?

$1.30

$0.70

None Apply

Week 1 Trainings Quiz

Week 1 Trainings Quiz

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